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BizReport | Advertising archives October 08, 2010

Study: RTB options lift revenue, performance

A new collaborative study sheds light on real time bidding (RTB) opportunities, with the key takeaways being a 64% lift in revenue for publishers and a 749% performance increase for advertisers using real time bidding. The study included real time... >>

BizReport | Advertising archives April 08, 2010

Burst Media acquires OTP Media

Online media company Burst Media has acquired the UK's OTP Media, an ad network serving several content-rich verticals. OTP Media (On The Phone Media Limited) serves parenting, food and entertainment, sport and automotive verticals, giving Burst Media another vertical content... >>

BizReport | Blogs & Content archives March 16, 2010

Consumers won't pay for online news says survey

There is a lot of competition out there for online content, from professional journalism websites to user generated blogs. That is only one reason that, according to a recent survey, consumers are now unwilling to pay for online content. The... >>

BizReport | Blogs & Content archives February 23, 2010

comScore to offers predictive marketing option to publishers

This week comScore is launching a new modeling platform said to give publishers insight into consumer behavior. The platform will use anonymous data collected to show publishers which ads should be presented to which consumers.... >>

BizReport | Blogs & Content archives October 07, 2009

Rubicon Project launches REVV

Online ad tech firm The Rubicon Project has launched a new service for publishers which should help them keep a better grasp on campaigns across a number of different advertising networks. REVV, Rubicon's answer, allows online publishers to manage direct... >>

BizReport | Blogs & Content archives September 08, 2009

PointRoll expands publisher services

With more brands and marketers creating their own content and becoming publishers of blogs, newsletters and other online material, most are looking around for more in-depth solutions to make the most of such content. An expanded platform from PointRoll could... >>

BizReport | Advertising archives April 30, 2009

Nielsen Business Media taps AdGent 007 to monetize traffic

AdGent 007 has entered into a partnership with Nielsen Business Media to monetize traffic to several sites in the ProNet network. ProNet is Nielsen Business Media's professional network of sites reaching an international readership from the UK to Canada.... >>

BizReport | Blogs & Content archives March 17, 2009

PubMatic launches ad platform for large publishers

Ad optimization firm PubMatic has launched a new platform geared specifically for larger publishers. Called PubMatic Premier, the platform is aimed at helping publishers making more than $5 million in annual revenue by helping them better control advertising on their... >>

BizReport | Blogs & Content archives December 02, 2008

Platform would forecast ad availability, price

If you need a few more metrics to help make the best marketing decisions - and who doesn't with this economy? - a new platform could help. In January, Yieldex will launch a new application which is said to forecast... >>

BizReport | Advertising archives November 11, 2008

AdMeld prepares to launch new publisher platform

After an eight-month beta test phase, online advertising company AdMeld is preparing for the launch of their new program, said to help publishers maximize their online revenue simply. The platform works with digital advertising networks and advertising exchanges.... >>

BizReport | Advertising archives September 19, 2008

CheckM8 launches ad inventory forcaster

A new tool could help publishers better manage their advertising inventory. This, in turn, could help marketers better manage their campaigns. The AdVantage Inventory Yield Manager from CheckM8 uses SMARTtags to manage ads based on user behaviors and website metrics.... >>

BizReport | Advertising archives May 14, 2008

Online advertising CPMs falling

It seems that online advertising isn’t as immune to the effects of the economic slowdown as first thought, according to recent analysis from PubMatic.... >>

BizReport | Social Marketing March 25, 2008

Record traffic levels for Yahoo Buzz publishers

Yahoo may well be on target to increase sales by more than the 70% it predicted if its social news site continues to perform as well for media publishers as it has done during the first few weeks of closed-beta.... >>

BizReport | Research archives March 11, 2008

Digital magazine readers pay ads more attention

Consumers pay more attention to ads in digital magazines than they do their print counterparts, according to recent research, and most are very or extremely happy with their digital magazine experiences.... >>

BizReport | Research archives February 27, 2008

Visits to magazine websites on the rise

Earlier this month, Magazine Publishers of America (MPA) released data that showed overall traffic to magazine websites grew at over three times that of the rate of growth for overall U.S. Internet traffic.... >>

BizReport | Research archives October 15, 2007

Poll: Executives prefer print to online news

A joint poll from Doremus and Financial Times indicates that online news sources come in second to print periodicals. Newspapers, trade journals and business magazines as well as "leisure" magazines are the preferred source of information. ... >>

BizReport | Research archives July 23, 2007

Publishers fall short in branding site content

A recent study from the e-tailing group indicates that publishers are doing a good job of keeping their site content fresh and relatable. However, publishers are falling short in other categories that may hinder their revenue potential.... >>

BizReport | Internet May 29, 2007

Google will purge ad-heavy websites

Some online publishers may get an unwelcome jolt on June 1st. Google, which provides thousands of ads to websites through it's AdSense program, will shut off adds to certain websites beginning Friday.... >>

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