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BizReport | Advertising archives January 29, 2009

comScore: Gamers want free plays

With money continuing to be in short supply around the world, gamers are turning to online avenues to get their fix of free game-playing. According to a new report from comScore online gaming increased 42% from December 2007 through December... >>

BizReport | Research archives January 14, 2009

Why gamers should be important to marketers

If you think gamers are a lost cause, only interested in the games they are playing, think again. New research from Major League Gaming (MLG) indicates that heavy gamers on their site are apt to be leaders in their social... >>

BizReport | October 08, 2008

'Game on' for Google AdSense

When you consider that around 25% of Internet users, over 200 million people, play online games, it's no surprise that Google has decided to move AdSense into the in-game advertising market. ... >>

BizReport | Research archives August 26, 2008

Report: Games aren't just for boys any more

Forget about testosterone, it's all about estrogen. Or at least partially. According to a new report from the Casual Games Association, online gamers are increasingly women over the age of 30, which means a new marketing strategy is in need.... >>

BizReport | Research archives August 04, 2008

Google tests in-game ad platform

If you had any questions about in-game advertising being truly viable, a new offering being tested by Google will likely ease those fears. The search and advertising giant is test-launching an in-game advertising platform: AdSense for Games. ... >>

BizReport | Advertising archives July 25, 2008

NeoEdge Networks intro's makegoods to online advertising

Another online network has turned to guaranteeing results to attract new business. Last month BzzAgent guaranteed impact with their word-of-mouth strategies, now ad network NeoEdge is guaranteeing ad performance.... >>

BizReport | Social Marketing July 15, 2008

Virtual worlds continue to attract real world invesment

Venture firms and media companies continue to invest in virtual world-related businesses, reports Virtual Worlds Management, with Google being the most recent big name on the virtual scene.... >>

BizReport | Trends & Ideas archives August 16, 2007

AOL's GameDaily revamp includes social features

The world of gaming is going social. With AOL's revamped GameDaily set to include user reviews, widgets and other rich media resources, users - and advertisers - have a lot more to look forward to.... >>

BizReport | Trends & Ideas archives July 10, 2007

MSN Live Search Club games boost query volume

Microsoft’s Live Search experienced a huge rise in traffic during June and some in the industry are reporting that it’s the result of a Live Search Club promotion.... >>

BizReport | Advertising archives June 25, 2007

In-Game ads to be measured by Nielsen, IGA

Online marketers wanting to know just how ads in online games are seen by users will want to pay attention to a study from IGA and Nielsen. The companies will work together to measure the effectiveness of in game advertising.... >>

BizReport | Research archives March 26, 2007

Should marketers harness MMOGs?

Video games aren't just for kids any longer, especially online games. According to some research, the massively multi-player online game (MMOG) World of Warcraft has around 8.5 million global players - and those players aren't children - willing to pay... >>

BizReport | Research archives March 06, 2007

Report: 66% online games bought by women

Forget the picture of a teenage boy sitting in a dark room playing video games. According to a report from Telephia, women are increasingly playing and purchasing online games.... >>

BizReport | Social Marketing February 27, 2007

McDonald’s new Filet-O-Fish promotion to target online gamers

McDonald’s makes their branding more interactive and accessible via a new online campaign, promoting the old time favourite – Filet-O-Fish. ... >>

BizReport | Advertising archives January 25, 2007

Playing The Online Ad Game

Marketers are eyeing casual games sites as the next big advertising arena.... >>

BizReport | Advertising archives January 08, 2007

In-Game Ad Network Set To Launch

Starting this month IGA Worldwide, an in-game advertising vendor, will begin delivering ads to six online Acclaim games. ... >>

BizReport | Research archives November 27, 2006

Gamers Flocking to Fantasy Sites

Despite the United States Congress changes to online gambling, gamers are flocking to fantasy sports websites. According to the latest rankings, more than 15 million consumers and businesses are taking part in fantasy sports – football, baseball, basketball – gaming... >>

BizReport | Research archives November 16, 2006

Study: Follow Product Placement With Ad

Want a better return on your product placement buck? According to a new study, more television viewers will remember your placement if it’s followed by an ad in the next commercial break.... >>

BizReport | Blogs & Content archives November 08, 2006

Second Life Is Gaining Popularity with Professionals as a Marketing Tool

Adidas-Reebok, IBM and Sun-Microsystems are some of the big names immersing themselves in a virtual world where they’re building virtual stores and creating brand awareness.... >>

BizReport | Advertising archives October 05, 2006

Study: Gamers Want Social Experience

Nielsen Entertainment has released the third annual Active Gamer Benchmark Study. One of the big surprises to this year’s survey is that more and more online gamers are looking for a social experience. ... >>

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