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BizReport | Internet April 04, 2012

Survey: Two-thirds of China's 180 million gamers pay to play

China is outpacing the world in many arenas, one of which is paying to play online. According to new data from Asian video game market intelligence firm Niko Partners, 64% of China's millions of online gamers spend money while playing... >>

BizReport | Blogs & Content archives October 26, 2011

Mobile gaming to push $2b this year

As feature phones are turned in for smartphones, consumers are doing much more than talking and texting. They are browsing the mobile web, visiting social networks and playing games - games more involved than the Tetris-like games of the past.... >>

BizReport | Ecommerce archives September 14, 2011

Survey reveals importance of Internet for game research, purchase

Online has become the place to go to learn about, research and purchase new game titles, according to new research which suggests that, while traditional point of sale remains an important marketing element, an online campaign is increasingly crucial during... >>

BizReport | Ecommerce archives May 24, 2011

Slitherine, Matrix partnership highlights gaming effectiveness

For just over a year, experts have been touting the effectiveness of online games and in-game advertising. The space has gained interest from advertisers as consumers continue to logon in bigger numbers, play for longer periods of time and try... >>

BizReport | Blogs & Content archives November 10, 2010

MocoSpace: Gamers spending more outside socnets

When it comes to online gaming, the big money as of late is in virtual goods purchasing. Because of that many game publishers and even advertisers have gone into the social space as well, but they may be in the... >>

BizReport | Advertising archives October 13, 2010

Playfirst: The difference between male and female gamers

In game advertising is a big part of social marketing lately, but targeting the right consumers with the right message has proven to be more challenging. Why? Because while all gamers enjoy playing, the games they play and the time... >>

BizReport | Internet September 03, 2010

Almost every U.S. child age 8+ plays games online

A nationwide survey in the U.S. found that just about every child plays games online and that these games wield more influence on them than any other media. Despite this, investment in the space remains low.... >>

BizReport | Blogs & Content archives August 27, 2010

Verizon, Exent partner for on-demand games

A revamp of Verizon's gaming portal will likely give gamers more options when they play. Verizon has partnered with Exent to launch an on-demand gaming app for players across the gaming board. Verizon Games Service offers more than 1,500 gaming... >>

BizReport | Ecommerce archives July 22, 2010

Women love to shop, even for virtual goods

We all know women love to shop but did you know that female online gamers also go on spending sprees - for virtual goods? According to a new survey from market research firm VGMarket and virtual currency company PlaySpan, female... >>

BizReport | Ecommerce archives June 08, 2010

Pente Group, PlaySpan partner for virtual currency hub

A new player in the virtual currency world launches this week. Pente Group and PlaySpan have partnered to create a branded virtual currency hub, a place where merchants, celebrities and brands can create a full service payment solution for virtual... >>

BizReport | Research archives June 03, 2010

Are games making consumers smarter?

Yes. That is the take-away from a recent East Carolina University study; the results were presented at the 2010 Games for Health Conference in Boston. Researchers with ECU's Psychophysiology Lab found that people who play online games improved their cognitive... >>

BizReport | Research archives June 02, 2010

Half-mil sign on for GamePoints in 30 days

Just one more sign that today's online consumer is gaming: in its first month, has signed up more than a half a million users. The platform beta-launched in May, offering consumers more options to accrue and use online gaming... >>

BizReport | Trends & Ideas archives May 31, 2010

Report: More consumers spend more real money on virtual goods

Sales of virtual goods in North America are continuing to rise according to a recent report from research firm Magid Associates and online game monetization company PlaySpan, but where are they being purchased from?... >>

BizReport | Social Marketing April 21, 2010

Report: Social media increases intent to purchase

A new way to target gaming and social consumers just launched from monetization solution Offerpal Media: a display ad network focused on social media. This could help marketers get a better grasp on social marketing, an area which shows tremendous... >>

BizReport | Social Marketing April 01, 2010

The state of online gaming in China

China's online games companies are growing fast, as is the country's online gaming market, and they're showing no signs of slowing. New data has just been released revealing China's online games market is set to almost triple in annual revenue... >>

BizReport | Trends & Ideas archives March 30, 2010

Survey identifies new MMOG genre - MMOG Lite

Online gaming is gaining in popularity among demographics not normally associated with gamers leading to an expansion in the genre of MMOGs and a new audience, according to a new survey from DFC Intelligence and Live Gamer.... >>

BizReport | Advertising archives February 24, 2010

WildTangent's BrandBoost exchanges virtual goods for viewing ads

Brand marketers are now able to tap into audiences of virtual worlds, massively multiplayer online games and social media games thanks to a new platform launched this week by game-based ad company, WildTangent.... >>

BizReport | Trends & Ideas archives February 22, 2010

Social games driving virtual goods market

The virtual goods market is set to soar and virtual currency and payments solution provider Social Gold has published a report that shows over half of virtual goods customers make repeat purchases.... >>

BizReport | Ecommerce archives December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase... >>

BizReport | Social Marketing November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they... >>

BizReport | Advertising archives October 12, 2009

comScore launches gamer targeting platform

In-game advertising is quickly becoming a solid resource for marketers, but many are still unsure how to go about targeting and segmenting the fast-growing online gamer segment. Enter a new tool from comScore which helps marketers better target and segment... >>

BizReport | Blogs & Content archives July 15, 2009

Consumers want free entertainment

When it comes to passing time, more consumers are looking for a freebie. According to new data from metrics firm comScore online gaming - especially those games offered for free play - continue to see increasing numbers of consumers logging... >>

BizReport | Research archives June 08, 2009

Mom-Gamers are turning on consoles

As many studies have found women, especially moms, are a big part of the fast-growing gamer climate in the US. However, a new study from Solutions Research Group shows that American woman play console games nearly as often as they... >>

BizReport | Internet April 30, 2009

CES: Consumers want Internet access via their TVs

The practice of surfing the Internet while sat in front of the television has been steadily increasing and so the convergence of PCs with TVs seems inevitable. A study released this week by the Consumer Electronics Association concludes that consumers... >>

BizReport | Trends & Ideas archives April 01, 2009

AOL launches casual gaming site

If you're looking to target casual gamers, there's a new kid on the block. AOL has launched a new site,, which will keep consumers abreast of the best online games from across the globe.... >>

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