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BizReport | Mobile Marketing March 03, 2016

Survey: Wearables users concerned about privacy

As with mobile devices and online payments, privacy is a leading cause for worry in the wearables sector. That, according to new Centrify data, which indicates that nearly half (42%) are most concerned about the personal data on their wearable... >>

BizReport | Mobile Marketing December 10, 2015

Top 4 BYOD predictions for 2016

Bring Your Own Device (BYOD) became quite the buzzword in 2015, but brands can expect the BYOD conversation to become even more important in 2016. Syntonic believes BYOD will see double-digit growth in Europe in 2016. ... >>

BizReport | Mobile Marketing April 10, 2013

What mobiles want from new smartphones

A new survey out from BuyVia sheds light on what mobile consumers want from their next smartphone - and as a result indicates how those phones will be used, giving mobile brands better insight into future campaigns. ... >>

BizReport | Internet March 04, 2013

Air passengers to spend $1.5 billion on in-flight connectivity by 2015

In recent years, both passenger numbers and in-flight WiFi demand have increased. People are used to having access to the web wherever they go via their smartphones, tablets and laptops; and they now expect that connection to the web whilst... >>

BizReport | Research archives July 06, 2012

Tablet shipments could reach 800 million by 2016

Move over laptops, consumers are pushing to mobile. That, according to the Quarterly Mobile PC Shipment and Forecast Report available from NPD DisplaySearch. The report indicates 'mobile PC' - i.e. tablet and laptop - shipments could surpass 800 million by... >>

BizReport | Mobile Marketing June 25, 2012

Study: Location-tagging growing in importance for people

A new study out from JiWire indicates more and more consumers are location-tagging photos snapped and shared on the go from mobile devices. In fact, according to the report 72% prefer taking on-the-go pictures with a mobile device rather than... >>

BizReport | Mobile Marketing April 30, 2012

Content consumption up via tablet

New data out from comScore finds Kindle Fire now accounts for just over half of the market share for Android tablets (February 2012); Fire's closest competitor is Samsung's Galaxy Tax with a 15% share. ... >>

BizReport | Mobile Marketing January 03, 2012

How mobile is reshaping the globe

Smartphones and tablets filled stockings and gift boxes around the globe during the 2011 holiday season, but what does that mean for marketers and brands? Plenty, finds new research from comScore. According to two recent reports mobile devices are pushing... >>

BizReport | Mobile Marketing September 22, 2011

What's in mobile? Reports find content, entertainment

Texting may be up and calling down, but when it comes to smartphones, more and more people are looking for content and entertainment. From news headlines to funny videos and social network access, an increasing number of consumers are looking... >>

BizReport | Mobile Marketing August 25, 2011

Chatting apps and video options changing the face of mobile

One of the most rapidly changing areas of online marketing is the mobile space. Consumers are switching from smartphones to tablets, consuming more content and looking for better ways to shop and obtain branded information; that is pushing brands to... >>

BizReport | Blogs & Content archives August 15, 2011

Reports: Mobile consumption skyrocketing, QR codes sought after

More consumers are in the mobile marketplace every day finds research from Gartner, but more than that, smartphones and a drive for more content is pushing mobile consumption. Of the 400 million mobile consumers worldwide, one-quarter are now smartphone/smart-device owners... >>

BizReport | Mobile Marketing June 06, 2011

How mobiles are changing the face of commerce

Consumers are becoming more comfortable with their smartphones according to new research from Compete and comScore; both studies find that American consumers are using smartphones for more than talking and texting, with some now using hand-helds to pay for things.... >>

BizReport | Blogs & Content archives February 24, 2011

Rebtel: iPad ahead of Kindle, Android with some demographics

For minorities in the US, the iPad has it. That is the takeaway from a new Rebtel report, which found that about 5 million US immigrants own tablet devices. That is 13% of the immigrant demographic already owning a tablet,... >>

BizReport | Mobile Marketing February 18, 2011

Mobile: The next loyalty barometer?

As more consumers hit the mobile superhighway, brands are following, and it seems that mobile may offers brands more than they expected. Yes, consumers can shop or read content through mobile devices, but more than that is the loyalty factor.... >>

BizReport | Mobile Marketing January 21, 2011

Mobile getting more interest

From consumers and brands, what we're hearing lately is mobile, mobile, mobile. Consumers want more mobile devices, they want to shop and they want to buy. Brands just want to find the consumers. Where are they? In the mobile space,... >>

BizReport | Blogs & Content archives January 05, 2011

Will tablets save the news business?

Tablets, it seems, aren't going to go away quickly. This year, according to eMarketer, 70 million tablet computers are expected to be sold in the US with the bulk of sales going to Apple's iPad. The question is what are... >>

BizReport | Mobile Marketing December 07, 2010

Forecast: Mobile to push $3 billion by 2014

Brands and consumers can expect more advertising in the mobile realm over the next three years. A new forecast from BIA/Kelsey suggests that US mobile advertising will reach at least $2.9 billion by 2014. ... >>

BizReport | Mobile Marketing October 19, 2010

Study: Android CTRs lower than iPad, iPhone

When it comes to video, the mobile space is likely the next battlefield with Google's Android battling for supremacy over Apple's iPhone/iPad/iPod Touch devices. While Android units may have passed iPhone in sales, a new report indicates that from an... >>

BizReport | Blogs & Content archives June 16, 2010

Reports: iPad changing the game for advertisers, publishers

Early data on iPad ads indicate that the tablet is pushing higher ad engagement than traditional mobile or online ad formats. According to a new report from textPlus, Pointroll and AdMarvel consumers are spending more time with ads on iPads,... >>

BizReport | Mobile Marketing October 30, 2009

Study: CPG, Auto scoring well in mobile

When it comes to mobile marketing efforts, a new study from Quattro Wireless shows that consumer packaged goods (CPG), automotive and entertainment brands and companies are performing better than other categories. Researchers found that animated mobile ads are performing better... >>

BizReport | Mobile Marketing October 28, 2009

Americans send 740 billion text messages in first half of 2009

Recently released survey results from CTIA-The Wireless Association demonstrate how much a part of daily life text messaging has become for many mobile Americans. ... >>

BizReport | Mobile Marketing October 20, 2009

Mobile Internet experiences falling short of expectations

People expect their Internet experiences on mobile to be every bit as satisfying as those on their PC, but that's not what they're getting according to an Equation Research study, commissioned by Internet application experience management company, Gomez.... >>

BizReport | Trends & Ideas archives February 26, 2009

Nielsen: America's video consumption at all time high

America's appetite for video isn't waning, according to new findings from Nielsen. If anything, it increased to record levels in the final quarter of 2008, as consumers digest programming on television, the Internet and their mobile devices.... >>

BizReport | Mobile Marketing February 26, 2009

comScore: 'Light' users of PC Internet access mobile web more than 'heavy' users

Had someone asked me whether I thought 'heavy' or 'light' PC Internet users would be the most likely to access online content via the mobile web, I'd have gone with heavy, assuming that while not at their PCs they would... >>

BizReport | Mobile Marketing February 25, 2009

Google Analytics shows website traffic from iPhones

Do you know how much traffic your website gets from iPhone visits? Now you can. Google Analytics' most powerful feature - Advanced Segmentation - now includes a new option to filter traffic data to see how many visits your site... >>

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