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BizReport | Mobile Marketing October 02, 2009

Teens, seniors adopting mobile fastest

Mobile just keeps getting larger. According to a new report on Nielsen Wire, year over year mobile Web visits increased by 34%. There are currently 56.9 million consumers connecting to the Web via mobile, but it may surprise you just... >>

BizReport | Research archives July 28, 2009

Pew: Over half of Americans are mobile

According to the latest research from the Pew Research Center's Internet & American Life Project 56% of Americans have now accessed the Internet wirelessly. Laptops, mobile devices, gaming consoles and MP3 players are pushing even more consumers into the online... >>

BizReport | Mobile Marketing July 23, 2009

IAB produces its first Mobile Buyer's Guide for marketers

The use of mobile phones has rocketed in the last few years and now, in the US alone, 4 out of 5 people own a mobile phone. It should come as no surprise that interest in advertising on mobile devices... >>

BizReport | Search Marketing May 04, 2009

comScore: Growth of local search outpacing regular search

According to new figures from comScore, the use of search tools to find local businesses, products or services grew 58% last year to reach an annual total of 15.7 billion searches.... >>

BizReport | Mobile Marketing April 27, 2009

Research: Mobile 30% slower than Web

Online metrics firm Gomez and mobile web domain registrar domMobi have release a new study indicating that mobile web browsing is 30% slower than typical online browsing, a finding that should have mobile marketers changing their tune a bit about... >>

BizReport | Mobile Marketing April 17, 2009

Look for performance based mobile ads from JumpTap

Mobile search and advertising firm JumpTap has launched a new ad unit based on performance levels. tapMatch is a pay per click offering that gives mobile marketers the ability to target ads based upon mobile pages by keyword, content, location... >>

BizReport | Research archives April 09, 2009

Report: 66% of adults ambivalent about mobile internet

Traffic to mobile websites and social networks may be skyrocketing, but a new report from the Pew Internet and American Life Project indicates that this may be the result of the mobile web being so new, and not so sought... >>

BizReport | Mobile Marketing March 17, 2009

Mobile Internet becoming mainstream

According to a recent comScore report mobile internet usage is quickly becoming mainstream. The report finds that mobile consumers are logging on daily to catch up on news and stay in touch with friends and family; the number of daily... >>

BizReport | Mobile Marketing February 26, 2009

comScore: 'Light' users of PC Internet access mobile web more than 'heavy' users

Had someone asked me whether I thought 'heavy' or 'light' PC Internet users would be the most likely to access online content via the mobile web, I'd have gone with heavy, assuming that while not at their PCs they would... >>

BizReport | Mobile Marketing February 20, 2009

Tellabs: Mobile connectivity seen as necessary

Here's the best reason yet to get into mobile marketing: according to a recent study by Tellabs mobile data services, specifically Internet connectivity, are seen as necessities by consumers. Researchers found that what used to be considered a luxury is... >>

BizReport | Mobile Marketing February 17, 2009

Tellabs: Mobile net to grow despite economic gloom

Over the next couple of years, consumers intend to dramatically increase their use of mobile data services as they become a necessity rather than a luxury, according to a survey by The Nielsen Company for Tellabs Inc..... >>

BizReport | Social Marketing February 03, 2009

comScore: Use of SocNet via mobile Internet rises 152% YoY

The number one factor driving uptake of the mobile Internet in Europe is social networking, according to a new study by comScore M:Metrics, and Britain leads the way. ... >>

BizReport | Mobile Marketing January 05, 2009

AdMob: iPhone WiFi ad requests up 52%

According to the latest reports from AdMob, iPhone WiFi ad requests (worldwide) saw a 52% increase from October 2008 to November 2008. This gives iPhone just over 6% share of global ad requests and a nearly 10% share of US... >>

BizReport | Mobile Marketing December 04, 2008

Social networking via mobile phone on the increase

Recent surveys have shown that most mobile phone users take their mobiles with them wherever they go. It's this portability and 'always on' technology that is prompting the increasing use of mobile for social networking. ... >>

BizReport | Mobile Marketing December 02, 2008

Internet access via mobile booming in Britain

Britain is experiencing a boom in the use of mobile devices to access the Internet, according to figures recently released by Nielsen Online. ... >>

BizReport | Mobile Marketing October 17, 2008

AdMob: Mobile ad demand outstrips inventory

AdMob have released their Mobile Metrics Report for September 2008. The findings demonstrate that while there has been rapid growth in mobile Internet and application use during the last 12 months, inventory isn't keeping up with demand.... >>

BizReport | Mobile Marketing September 18, 2008

Is your website mobile-friendly?

Have you checked out what your website looks like on a mobile device? No? Perhaps you should before consumers start browsing the malls for their holiday shopping, mobile device in hand.... >>

BizReport | Mobile Marketing September 02, 2008

U.S. to top mobile Internet use rankings?

The U.K. has always come top of mobile Internet use rankings, thanks to the wide availability of mobile phone packages that have been around for a number of years. But, mobile analytics and mobile Internet access provider, Bango, believe that... >>

BizReport | Mobile Marketing July 10, 2008

Nielsen: US leads in mobile web adoption

If you are considering advertising on the mobile web, you may want to focus on American consumers - at least for now. This, according to a new report from Nielsen//Netratings, which indicates that US consumers are adopting the mobile web... >>

BizReport | Research archives June 20, 2008

Mobile Internet with grow to encompass all

At first, social networking was the domain of the college crowds, but it has quickly grown to encompass all demographics. The same will happen with the mobile Internet according to mobile browser firm Opera, but for now it’s the domain... >>

BizReport | Mobile Marketing June 19, 2008

How consumers are engaging on mobiles

Don't forget the cell phones. That could be the one fact that marketers need to remember from a recent Experian report. The report found that in 30 countries cell phones have reached 100% usage per capita. ... >>

BizReport | Social Marketing June 10, 2008

Here come the Hyperconnected

If you're an American or Chinese male working in I.T. or banking, are aged under 35 and reading this on your iPhone you're probably part of a growing segment of society that use numerous communications channels to the max.... >>

BizReport | Mobile Marketing April 14, 2008

Virgin Mobile, Limbo enter content partnership

Mobile community Limbo has entered into a 1-year partnership deal with Virgin Mobile to provide it's 5 million users with unique content; a move that should entice more advertisers to move into the wireless space.... >>

BizReport | Mobile Marketing April 03, 2008

T9Space offers mobile website solution

Think you have to employ another website developer and spend hours upon hours approving a new layout to have a top of the line mobile website? Think again. A new platform from T9Space offers a simple solution to the mobile... >>

BizReport | Mobile Marketing March 05, 2008

Mobile Broadband increases more than 100%

Now may be the perfect time to advertise on the mobile Internet. According to the latest research from metrics firm comScore, mobile broadband use increase 157% in 2007. Don't let that number fool you. The total number of mobile web... >>

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