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BizReport | Mobile Marketing December 15, 2010

Almost half of mobile users use Internet more than apps

Apps are all the rage and many marketers are jumping on the bandwagon. However, promotions and experiential agency Moosylvania discovered mobile websites might be a better bet for some.... >>

BizReport | Mobile Marketing December 01, 2010

Mobile shoppers do it on the couch

Watching television, on the bus or even during the daily commute - all these locations prove to be ideal environments for British mobile shoppers to indulge in a bit of Christmas shopping, according to new survey results from Tesco.... >>

BizReport | Mobile Marketing November 25, 2010

9 out of 10 mobile shoppers log on in-store

Mobile phones are changing the way consumers shop. While they may be in-store, many aren't browsing the shelves, they're browsing the Internet on their mobile devices. ... >>

BizReport | Mobile Marketing November 18, 2010

British firms risk sales, brand reputation by ignoring mobile Internet

British firms could be undoing all the hard work of attracting Internet website visitors by not paying attention to the appearance and functionality of those sites via a mobile phone.... >>

BizReport | Mobile Marketing October 21, 2010

dotMobi: 2000% growth in number of mobile-ready websites

No, that's not a typo in the headline. New research from dotMobi does indeed show a humongous rise in the number of mobile-ready websites that consumers can access from their mobile handsets. Read on for the figures and how to... >>

BizReport | Mobile Marketing October 12, 2010

U.S., Europe trail Japan in mobile usage

When comScore examined the browsing habits of mobile users around the globe one country stood out for its massive adoption and use of mobile technology - Japan.... >>

BizReport | Mobile Marketing October 04, 2010

5 Ways to provide the mobile experience consumers want

With less than 100 shopping days to go before Christmas, marketers need to ensure all contact points with consumers are shipshape. Millions of consumers now use mobile devices to research, compare and locate purchases and now, more than ever, brands... >>

BizReport | Mobile Marketing October 01, 2010

Gomez: Slow-loading mobile Internet sites continue to turn off consumers

The mobile Internet is supposed to be a quick, on-the-go experience, but many mobile users continue to come up against slow-loading or non-functioning mobile websites, according to web performance monitoring firm, Gomez.... >>

BizReport | Ecommerce archives August 02, 2010

Travelers display low tolerance for mobile app, website glitches

Mobile applications and websites are changing the way in which consumers interact with travel companies. But, while consumers are increasingly reliant on them, their tolerance for glitches is very low, found a new survey in the U.S. from PhoCusWright.... >>

BizReport | Mobile Marketing July 15, 2010

RAJAR: 20% British smartphone users listen to Internet radio

New figures from RAJAR show that 20% of smartphone owners in the U.K. are using their devices to listen to the radio.... >>

BizReport | Trends & Ideas archives June 01, 2010

Citrix: Businesses embrace iPads

The preliminary results of a survey by I.T. firm Citrix reveal that a large number of businesses expect to purchase iPads for their company and employees, and even more intend to support personal iPads.... >>

BizReport | Mobile Marketing May 31, 2010

Mobile Internet use down, session duration down

Last year, Millennial Media put reach and engagement at the center of a new set of monthly, advertiser-focused metrics to give a better understanding of the U.S. mobile ad market. This month the mobile advertising platform released their one year... >>

BizReport | Mobile Marketing May 21, 2010

Juniper forecasts surge in location-based service use

With more consumers using mobile Internet and mobile devices incorporating GPS receivers becoming more accessible, Juniper Research estimates that over a billion people will be using location-based local search and information services by 2014.... >>

BizReport | Mobile Marketing May 20, 2010

Facebook launches free-to-access mobile website

With reports it's about to reach half a billion users, Facebook continues its quest for more with the release of a new mobile website designed to entice those mobile users who don't have the latest gadgets or extensive data-plans.... >>

BizReport | Mobile Marketing March 09, 2010

Mobile Internet awareness lacking in Europe

The mobile Internet is playing an increasingly important role in the day to day life of Europeans, presenting huge opportunities for marketers. Yet, despite this increased usage, many consumers are unaware they can access the Internet from their handsets, according... >>

BizReport | Mobile Marketing March 04, 2010

Women dominate mobile social networking scene

Hands up who thinks teens are the most prolific users of mobile social networking. Sorry, you're all wrong. Women are not only dominating social gaming and social networks on the Internet, they're also the single most active group accessing social... >>

BizReport | Mobile Marketing March 01, 2010

Opera: Google dominates in mobile web search market

People's preference for Google appears to be translating from the traditional search domain to the mobile space, according to a new report from Opera Software.... >>

BizReport | Mobile Marketing February 17, 2010

What are Americans doing on the mobile web?

Mobile phones are now firmly embedded in the day to day lives of Americans and use of the mobile Internet is also rising. A new study of mobile Internet use by PR firm Ruder Finn discovered how much time Americans... >>

BizReport | Mobile Marketing February 09, 2010

U.K. mobile Internet users spend 2.2 billion minutes on Facebook in one month

Facebook is a clear favorite when it comes to time spent on sites accessed via mobile phones in the U.K. According to new data from the GSM Association time spent accessing the social network via mobile accounted for nearly 40%... >>

BizReport | Mobile Marketing January 22, 2010

76% British mobile phone users don't use mobile Internet

With all the hype surrounding Internet-enabled smartphones you could be led to believe that everyone is walking around while surfing the web. If you were observing folk walking around the U.K. you'd be wrong, very wrong.... >>

BizReport | Mobile Marketing January 14, 2010

Gartner: Not long before mobile Internet access exceeds access via PCs

If your website isn't already optimized for access via mobile devices then it's about time you started the process. According to new research from Gartner, mobile phones will overtake PCs as the most common website access devices in the world... >>

BizReport | Mobile Marketing November 24, 2009

8 out of 10 mobile Internet users frustrated by search

Consumers expect their mobile Internet experience to be every bit as easy and accessible as it is on their PCs, but this isn't necessarily the case according to new research from Xiam Technologies.... >>

BizReport | Mobile Marketing November 17, 2009

Study: Non-voice taking over mobile

When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones... >>

BizReport | Mobile Marketing November 02, 2009

Consumers unhappy with lack of mobile marketing messages

Yes, the headline is correct. I know it's not something you hear everyday in the world of marketing but, nonetheless, findings of a recent survey show that a large number of consumers aren't happy with mobile marketers because... wait for... >>

BizReport | Mobile Marketing October 20, 2009

Mobile Internet experiences falling short of expectations

People expect their Internet experiences on mobile to be every bit as satisfying as those on their PC, but that's not what they're getting according to an Equation Research study, commissioned by Internet application experience management company, Gomez.... >>

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