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BizReport | Trends & Ideas archives April 22, 2010

KIT digital: Marketers eye video strategies on iPad

It hasn't taken long for the business community to consider developing strategies for the iPad. In fact, a recent survey found that over three-quarters of American business executives consider an iPad video strategy an important element of their business' future... >>

BizReport | Mobile Marketing April 12, 2010

Greystripe: Over half of advertisers want Flash ad units for iPad, iPhone

Mobile in-game ad network, Greystripe, asked their advertisers what kind of ad units and formats they would most prefer for the new iPad. The result? Half want what they can't have - Flash.... >>

BizReport | Advertising archives April 08, 2010

Ad networks, platforms ready for iPad

The iPad is here, with more than 300,000 units purchased since the launch on April 3 according to reports. Now ad networks, online and mobile hubs and brands are figuring out the best ways to engage the iPad consumer base.... >>

BizReport | Mobile Marketing April 06, 2010

Google AdWords advertisers can reach iPad users

Want in on the iPad ad goldrush? Never fear, Google's here and they're busy developing new formats aimed specifically at iPad users. ... >>

BizReport | Blogs & Content archives March 24, 2010

comScore: iPad, e-Reader consumers want content

Don't look to the iPad to solely deliver more video consumers. According to research from comScore both Apple's iPad and the emerging e-Reader consumer base are most interested in consuming readable content on the devices, no surprise as most e-Readers... >>

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