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BizReport | Search Marketing March 05, 2009

eMarketer: SEO shows promise for marketers

With online ad budgets tightening, eMarketer expects one area to see growth: search engine optimization (SEO). According to a recent report search engine optimization will see increased growth because optimizing websites can help an online campaign post great ROI.... >>

BizReport | Social Marketing February 10, 2009

eMarketer predicts continued growth in number of socnet users

A new report from eMarketer estimates that in the next few years the number of users of social networking sites in the U.S. will rise to 114.6 million people, or 62% of the U.S. online population. Yet despite the potential,... >>

BizReport | Advertising archives January 19, 2009

BrightRoll: Video ad rates fell in Q4 2008

New data released by ad network BrightRoll shows that rates for pre-roll video advertising fell in the last two quarters of 2008.... >>

BizReport | Email Marketing October 23, 2008

Email marketing: How do you compare?

A recent article by Ignite provides an interesting overview, gleaned from a new report from eMarketer, of the email marketing operations and metrics of online retailers in the U.S. ... >>

BizReport | Advertising archives March 19, 2008

eMarketer revises 2008 Internet ad spend forecasts

eMarketer has knocked its Internet advertising spend forecasts down by almost $2 billion in light of a potential economic rough patch.... >>

BizReport | Research archives February 05, 2008

Podcasting: A word in their ear

A new report from eMarketer analyzes the current and future podcasting audience in the U.S., and discovers that the numbers are sufficient enough to make marketers sit up and take notice.... >>

BizReport | Research archives November 12, 2007

GLBT community attractive to online advertisers

Gay, lesbian, bisexual and transgender Internet users represent nearly 8 percent of the U.S. online population, according to a recent report from eMarketer, and their above average spending power is attractive to online advertisers. ... >>

BizReport | Research archives November 08, 2007

Online advertising spend forecasts revised

The estimates for online advertising spending over the next four years are being re-looked at and, according to eMarketer, there’s a downward turn.... >>

BizReport | Advertising archives August 30, 2007

Online advertising spend overtakes radio

The amount of money spent on online advertising in the U.S. is set to overtake that spent on radio advertising, according to an eMarketer study.... >>

BizReport | Social Marketing August 14, 2007

The rise and rise of U.S. online social network advertising

More and more U.S. ad dollars are being spent on advertising through online social network websites such as MySpace and Facebook, according to a recently released eMarketer report.... >>

BizReport | Ecommerce archives August 13, 2007

Online shopping forecast: 323 billion euros by 2011

Don't look for the online shopping trend to slow anytime soon in European countries. The ability to shop quickly, find the needed items without the hassle of crowded shopping centers and the discounts offered by many e-tailing hubs is expected... >>

BizReport | Research archives August 03, 2007

France emerging as one of Europe's leading online advertisers

Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe.... >>

BizReport | Advertising archives July 24, 2007

Ad spend on sports websites to double

Television still commands the lion’s share of sports advertising budgets, and will do for the foreseeable future, but online and mobile channels are gaining in importance, found eMarketer.... >>

BizReport | Research archives July 03, 2007

U.K. online ad spending on the rise

Online advertising in the U.K. is significantly more developed than in any other European country reveals a new eMarketer report.... >>

BizReport | Advertising archives June 12, 2007

Huge rise in use of behaviorally targeted ads predicted

A recent eMarketer report predicts that behaviorally targeted online advertising is set to quadruple in the next four years.... >>

BizReport | Research archives April 11, 2007

Females account for over half U.S. online population

Over half of the U.S. online population is female, according to new research by eMarketer, and big businesses are developing content and services directed purely at their female audiences.... >>

BizReport | Research archives April 04, 2007

Report: Women watch less online video than men

A new report by eMarketer finds that there are less men online than women, but more men are watching online video.... >>

BizReport | Research archives March 28, 2007

U.K. broadband penetration and online ad spend on the up

Cheap, widely available broadband connectivity and spending power are fueling internet usage in the U.K., which now boasts the fifth-largest broadband population in the world.... >>

BizReport | Research archives March 15, 2007

Survey: U.S. Latino internet usage

Recent research in to internet usage amongst U.S. Latinos has revealed what experts are calling one of the largest ethnic gaps in the digital divide.... >>

BizReport | Blogs & Content archives February 28, 2007

"Mommy Blogs" take viewers away from morning television

Women are turning off morning television programming and logging on to blogs.... >>

BizReport | Research archives November 28, 2006

Car Dealers To Increase ’07 Ad Spend

A new survey from online car dealer Cars.com indicates that many automotive dealers will be upping their online advertising in 2007. The results are on track with a similar study by eMarketer.... >>

BizReport | Research archives November 20, 2006

Online Video Ads Gain Popularity

With more than $410 million expected to be spent this year on online video advertising, experts in the industry are predicting that video spending will soon be on par with other forms of Internet advertising. ... >>

BizReport | Research archives October 19, 2006

Google To Pocket 25% of Web Ad Spend

In a new report from eMarketer, an online market research firm, online search giant Google is on track to pocket 25% of the United States online ad spend for calendar year 2006. This kind of dominance over the online market... >>

BizReport | Advertising archives September 25, 2006

Click Fraud Runs Up To USD1 Billion

A recent article published by Business Week shows that click fraud leads to damage of roughly USD1 billion per year. Online advertiser confidence in this marketing option is waning.... >>

BizReport | Social Marketing September 11, 2006

Social Networks: Changing the Advertising Campaign

Kids were the first to jump on the MySpace bandwagon. Creating their own pages for music, movies and more. With the popularity of social network sites like MySpace and FaceBook, companies are also jumping to get a foothold in this... >>

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