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BizReport | Advertising archives June 08, 2011

E-readers - the next ad frontier

The success of Amazon's ad-supported Kindle model, along with the forecast huge rise in Americans owning an e-reader device this year, signal the opening of the next digital ad frontier. ... >>

BizReport | Research archives May 27, 2011

MocoSpace: Men out-buying women in virtual goods category

Men and women may be gaming in nearly equal numbers, but when it comes to cashing in virtual rewards from games, men are more likely to be at the virtual register. According to new research from MocoSpace men are nine... >>

BizReport | Advertising archives April 20, 2011

Criteo: Display ad growth strong

Initial Q1 2011 findings from Criteo suggest that online display advertising is far from dead. Although social, mobile and video ad units are getting more play, Criteo's findings show there is still life in display advertising.... >>

BizReport | Advertising archives April 06, 2011

PubMatic: Brand advertisers want RTB options

When it comes to the online space, more brand advertisers are looking at real-time bidding (RTB) options. Rather than paying above premium prices or having no control over ad pricing, PubMatic's new report indicates that these marketers believe they will... >>

BizReport | Social Marketing March 21, 2011

Social networking growth slowing in U.S.

A new report from eMarketer reveals the incredible growth seen by social networks in the U.S. over the past few years is about to peak. ... >>

BizReport | Advertising archives January 11, 2011

Marketers: Why you need more than clicks

Moving into 2011 one thing is certain: brands and marketers relying on simple click through ad measurements will likely be unhappy by year's end. Yes, clicks are important, but clicks are no longer enough of a measurement, especially since rich... >>

BizReport | Email Marketing December 22, 2010

Microsoft, Responsys partner for interactive email

In the New Year, brands may find deeper engagement with consumers through email. Why? A new partnership between Microsoft and Responsys. The two are partnering for a new email option called Active Views, which gives the ability to click directly... >>

BizReport | Ecommerce archives November 02, 2010

Reports: Q3 ecommerce growth steady, Q4 forecast strong

Despite a fairly steady growth rate, industry experts are cautioning online retailers to be wary this holiday season. Why? Because even though consumers are spending more online, they are still leery of over-spending and are still holding on to their... >>

BizReport | Mobile Marketing October 21, 2010

Forecast: Q4 2010 a 'blow out' for mobile?

The Year of Mobile hasn't exactly appeared - at least not yet - but if one industry expert is correct, Q4 of 2010 may be the Quarter of Mobile. Why? Because heading into the holiday shopping season more brands are... >>

BizReport | Search Marketing August 23, 2010

Experian Hitwise launches new search tools

Two releases for the search sector from Experian Hitwise may help marketers boost campaign ROI. Although search marketing has been around for years, each day finding the right keywords, phrases and information becomes more difficult as more and more marketers... >>

BizReport | Research archives June 22, 2010

Online video: not just for UGC fans anymore

Online video is beginning its coming of age. Once fodder for mom-and-pop shared video clips of kids making silly faces, consumers are now most likely to be found watching professionally produced content or ads. According to new research from eMarketer... >>

BizReport | Search Marketing June 08, 2010

New tool embeds keyword suggestions into website

Placing keyword suggestions on websites is now one step simpler. WordStream has released a keyword tool which allows website owners to create widgets which suggest keywords. The tool is free to use.... >>

BizReport | Research archives June 02, 2010

Half-mil sign on for GamePoints in 30 days

Just one more sign that today's online consumer is gaming: in its first month, has signed up more than a half a million users. The platform beta-launched in May, offering consumers more options to accrue and use online gaming... >>

BizReport | Ecommerce archives May 27, 2010

eMarketer: Search, banners to lead ad spend increases

An updated forecast from eMarketer indicates that the online advertising spend is on the up, helped in part by the increases in spending for search and banner ads. According to the updated forecast, marketers are investing more in search and... >>

BizReport | Advertising archives May 25, 2010

comScore releases Smart Control

A new release from comScore's AdEffx platform should help marketers by providing more accurate metrics throughout each phase of an online campaign. Called Smart Control, the platform allows marketers and agencies to measure homepage takeovers, integrated ad placements or specific... >>

BizReport | Ecommerce archives May 20, 2010

Mother's Day is in the books, are you ready for a Father's Day boom?

Unlike the Christmas holidays when consumers plan months in advance for gifts, Valentine's Day, Mother's Day and the upcoming Father's Day holidays have the tendency to sneak up on consumers. The sneaking up factor is the key takeaway from CashStar's... >>

BizReport | Email Marketing March 16, 2010

StrongMail moves into social with new release

A new offering from Strongmail could make it simpler for social marketers to connect with influencers. This month the online marketing hub released its Social Studio application which gives marketers the ability to connect with social consumers through the email... >>

BizReport | Advertising archives February 25, 2010

Study: Display ads push search

If you have display but no search or search but no display chances are your campaigns aren't performing to peak. That, according to new research from digital ad solution firm Eyeblaster. Their report indicates that search is stimulated by properly... >>

BizReport | Mobile Marketing January 15, 2010

Loyalty360, Mocapay partner for mobile platform

Confused by the mobile marketplace? You're not alone. As the mobile marketplace has evolved in the past year many marketers have dipped their toes in the advertising waters. The problem is the mobile marketplace isn't the same as the general... >>

BizReport | Social Marketing December 17, 2009

eMarketer: Social to lead online marketing efforts

While it is no surprise that the online advertising marketplace continues to be down it may surprise some of you to know that search and display ad formats continue to be strong, and that the 2010 forecast is likely to... >>

BizReport | Advertising archives August 27, 2009

MTV video player pushes contextually relevant ads

A new video ad offering from MTV Networks could have a bright future with advertisers and consumers alive. Called "The Scrubber" the new custom video player inserts ad content throughout the course of the program being viewed, leading to a... >>

BizReport | Research archives August 19, 2009

Forecast: Online video spend to reach $4 billion by 2013

New research from eMarketer could have more marketers thinking video in the future. According to the new report online video ad spending will quadruple over the next four years, growing from $1 billion in 2009 to just over $4 billion... >>

BizReport | Search Marketing June 09, 2009

Report: Churn may be spoiling local search

Local search may not hold the golden egg that marketers are in search of in these hard economic times. According to a new report from Borrell Associates, although local search is helping marketers in the short-term, in the long-term it... >>

BizReport | Blogs & Content archives May 26, 2009

eMarketer: Virtual worlds to increase 55%

Virtual worlds aren't just a catch phrase for sitcoms and primetime television any longer. According to a recent eMarketer report, virtual worlds are growing by leaps and bounds and could grow by more than 50% over the next five years.... >>

BizReport | Ecommerce archives March 05, 2009

Product videos gain popularity among consumers and retailers

Product videos are increasingly being used by online retailers and, according to recent research, many plan to implement this most engaging and evolving marketing tool over the coming year. ... >>

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