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BizReport | Mobile Marketing May 27, 2021

Report: Apps up 31% for Q1

Mobile consumers are continuing their obsession with new apps. That is a key takeaway from Adjust's latest Mobile App Trends report. According to their data app installs are up by 31% for Q1 2021, and they aren't just interested in... >>

BizReport | Social Marketing February 10, 2021

Reports: YouTube, Snapchat use on the rise

Two big winners from the digital space in 2020 are YouTube and Snapchat, which both fared well throughout the pandemic in engaging consumers which, in turn, brought more advertisers to their tables. Here's the breakdown. ... >>

BizReport | Email Marketing May 14, 2013

Comm100 joins global watchdog group

Comm100, an enterprise level communications solution, has joined the ranks of the Messaging, Malware and Mobile Anti-Abuse Working Group (M3AAWG), a group set up to help identify problem areas in email and mobile marketing to better protect consumers and businesses.... >>

BizReport | Ecommerce archives January 16, 2013

Report: Nearly half of emails opened via mobile

New data out from Experian Marketing Services underlines the importance of mobile optimization for email marketers: 44% of emails are now opened on a mobile device. ... >>

BizReport | Advertising archives January 01, 2013

Kantar Media: Advertisers up spending in Q3 2012

Q4 numbers are yet to be calculated, but if Q3 is anything to go by, 2012 will end with a strong online ad showing. According to data out from Kantar Media the total US ad spend topped $34.5 million in... >>

BizReport | Blogs & Content archives November 02, 2012

Study: Consumers want 'useful' TV apps, websites

While a many consumers are watching video content through computers and mobile devices, a growing number are looking to connected television sets to go online, and stay connected to their favorite content. However, there are demands on this new space,... >>

BizReport | Social Marketing September 25, 2012

LocalResponse: For social shoppers it's a Saturday thing

When it comes to shopping in the social space, Saturdays hold many shoppers' hearts. According to new data from LocalResponse the bulk of social shopping check-ins come on Saturdays (25%) at 2pm ET - at least for shoppers in the... >>

BizReport | Ecommerce archives May 21, 2012

Forecast: Aussie ecommerce to $13 billion by year's end

There is one group of consumers growing faster than any other in the Land Down Under: the group of online shoppers. A new forecast out from eMarketer suggests 70% of Australians will be shopping online by the end of 2012... >>

BizReport | Ecommerce archives May 10, 2012

More people using online tools, platforms to shop

According to comScore US retail ecommerce spending (Q1 2012) pushed past $44 billion, that is a 17% Year over Year increase. The hottest product categories included Digital Content/Subscriptions, Computer Software and Electronics. Researchers also found that more than one-third (38%)... >>

BizReport | Social Marketing March 16, 2012

eMarketer: 1 in 5 socializes online thanks to Facebook

Ready to get social? Head over to Facebook and start a profile. Or a branded profile page. That, according to eMarketer is how socializing is beginning to work. According to their new report one in five people (globally) is now... >>

BizReport | Email Marketing March 06, 2012

VerticalResponse: Email, social combo ups open rates

Looking for a bigger return on those email or social marketing investments? Include both email and social initiatives in the campaign finds new research from VerticalResponse. In a new study, the company reports open rates increase when brands use a... >>

BizReport | Mobile Marketing February 28, 2012

Millennial Media launches self-serve solution

A new offering from Millennial Media should give app developers and businesses in the mobile space a new way to create an engaging mobile space. Called mMedia the platform allows mobile businesses to quickly create and launch mobile opportunities and... >>

BizReport | Social Marketing February 09, 2012

Jun Group: Social video earns one-third more value

Wonder what value an online video actually has? Wonder no longer. A new report from Jun Group helps put a value on earned media - and their findings show social video is 'earning' up to 30% more media value to... >>

BizReport | Mobile Marketing February 06, 2012

Nexage: 100 billion ads requested

Tablets and smartphones are making it simpler for consumers to find the information they need; they're also making it simpler for advertisers to connect with consumers whether at home or the office or on a commuter train. According to one... >>

BizReport | Advertising archives January 23, 2012

New advertising tools will help brands make most of $40b spend

Online advertising, forecasts eMarketer, may hit $40 billion this year. That, in itself is headline making news, but of more interest to brands and marketers are the new ways to analyze campaigns and engage the online consumer base.... >>

BizReport | Advertising archives January 18, 2012

comScore: Video views up to 43 billion

The consumption rate for online video continues to rise - both for PC/laptop viewing and for tablet/mobile device viewing. And that increasing rate of video views is pushing more advertisers into the space. ... >>

BizReport | Mobile Marketing January 16, 2012

eMarketer: Ad-supported content to skyrocket through 2015

The general buzz about smartphones and tablet is primarily about how retailers can engage and how consumers will shop through the devices in upcoming years. But more brands should pay attention to mobile content finds a new eMarketer report. According... >>

BizReport | Internet December 13, 2011

Time spent with mobile exceeds magazines, newspapers

Time spent engaged with mobile phones has overtaken that spent reading newspapers and magazines, according to new research from eMarketer. However, despite this increased use, mobile continues to attract a very small share of ad dollars. ... >>

BizReport | Mobile Marketing November 29, 2011

How push notifications could help mobile strategy

The rapid adoption of tablets, smartphones and e-readers have increased the need for mobile content; along with that content comes more opportunities for mobile advertising. From apps to streaming content, audio and mobile display ads, brands may find even more... >>

BizReport | Blogs & Content archives October 26, 2011

Mobile gaming to push $2b this year

As feature phones are turned in for smartphones, consumers are doing much more than talking and texting. They are browsing the mobile web, visiting social networks and playing games - games more involved than the Tetris-like games of the past.... >>

BizReport | Mobile Marketing October 05, 2011

eMarketer: Marketers moving money into mobile

Advertisers are set to spend $1.23 billion on mobile advertising this year, according to new figures released this week by eMarketer, the first time ever that annual revenues have topped the $1 billion mark. ... >>

BizReport | Advertising archives August 29, 2011

Forrester: Interactive ad spend to push $77B by 2016

Look for an explosion to hit interactive advertising by 2016. According to a new Forrester Research forecast, the mediums will reach $77 billion by 2016; that is the same amount that advertisers are currently spending on television ads. Just over... >>

BizReport | Internet August 24, 2011

eMarketer: Gen X watches more TV, online video than other demo's

Generation X consumes media across a variety of channels both traditional and digital. A new report from eMarketer finds the demographic consumes more TV than any other age segment and is the largest online video audience.... >>

BizReport | Ecommerce archives August 02, 2011

Etailers say customer service, returns biggest issues for international selling

The world is now a shopper's paradise - in more ways than one. With the help of etail shops, consumers around the globe now have better access to things they need - whether it's the latest fashions or a newer... >>

BizReport | Advertising archives June 09, 2011

Limelight Networks: Shorter video ads viewed to completion

Video ads have proven to be effective at engaging consumers. According to research from Limelight Networks' EyeWonder Interactive Advertising Services group, video ads now account for nearly 13% of all video viewed online and 1.2% of all minutes spent viewing... >>

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