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BizReport | Advertising archives March 24, 2014

Confidence in data-driven marketing at highest level ever

The DMA describes data as 'the new gold of our economy', backed up by new data from its Quarterly Business Review that shows confidence in data-driven marketing is at its highest level ever. ... >>

BizReport | Ecommerce archives March 07, 2014

What's a CDO and why does your brand need one?

A new title has cropped up in many online companies over the past five years. It's that of Chief Data Officer (CDO) and while many brands have them, many others aren't quite sure what a CDO is or how that... >>

BizReport | Advertising archives December 11, 2013

Why brands should mine holiday data for new year performance

In the middle of the 2013 holiday rush, most retailers and marketers are focused on campaign performance and getting shoppers in the door. But, in the middle of the rush, brands need to also be thinking of the New Year... >>

BizReport | Advertising archives August 14, 2013

How Lotame pushed PilotOnline 100% higher

We're talking a lot about data this week at BizReport. One common issue heard is that data is too disconnected. The Lotame platform helps to solve that problem by uniting data collection into a single platform.... >>

BizReport | Advertising archives June 25, 2013

Visually pushes data visualization to the online space

This week data visualization hub Visually is pushing a new product to the public and giving brands a new way to look at, interpret and use online data. Called the Data Visualization Marketplace and Project Center, the Visually platform feeds... >>

BizReport | Advertising archives June 19, 2013

Accenture: Execs have tech, need talent to make sense of data

When it comes to turning online data into actionable insights, most Consumer Packaged Goods (CPG) executives say they have the technology to collect but need more talent to analyze the findings. Accenture polled 350 senior-level executives to come to their... >>

BizReport | Advertising archives December 21, 2012

Roambi: Bulk of data not used by businesses

While a lot of headlines are touting the benefits of Big Data, a new report out from Roambi indicates that while the data is there, businesses are utilizing it as they could. Up to half of business data is wasted,... >>

BizReport | Internet February 20, 2012

3 Questions with AudienceScience

Recently Stuart Colman was named Vice President, International, with AudienceScience. While we don't normally report on personnel changes, I thought this would be a good opportunity to chat with Stuart about changes to the global, online marketplace. His thoughts follow.... >>

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