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BizReport | Content Marketing August 26, 2021

Report: Streaming not slowing from pandemic rush

People may not be going to sporting events, movies, and concerts, but those excursions aren't having an impact on streaming. That is a key takeaway from new Conviva data which shows that globally the time spent streaming content is up... >>

BizReport | Content Marketing August 16, 2021

Expert: Why podcasts shouldn't hit Spotify

There has been a dramatic uptick not only in podcasts created but overall time spent listening to podcasts since the beginning of the pandemic. This upsurge in listening hours has prompted some creators to put their podcasts everywhere, putting podcasts... >>

BizReport | Content Marketing August 02, 2021

Expert: Why subscription future isn't about episodic content

Recently, Netflix announced subscription growth numbers that were astoundingly underwhelming for many in the digital space. But, according to one expert, a decrease in subscription growth should be the only measuring stick to gauge Netflix's health. ... >>

BizReport | Content Marketing July 09, 2021

Expert: How to make the most of webinars

In 2020, because of the pandemic, many businesses say about 10 years of digital transformation happen in 10 months. From sending employees home to work, to Zoom conferencing, and larger webinar-based trainings, businesses turned to the digital space for connection.... >>

BizReport | Content Marketing June 18, 2021

How to use creator content to drive app usage

User generated content is not new to the digital space, but with a constant need for fresh content even the largest ad budgets can be challenged. This, according to one expert, is why brands should outsource some content production to... >>

BizReport | Content Marketing May 05, 2021

Study finds streaming still on the uptick

Streamers gonna stream. That is a key takeaway from new Conviva data which finds streaming content continues to gain steam with consumers around the globe. Their Q1 State of Streaming report finds that international streaming took huge leaps forward, with... >>

BizReport | Content Marketing April 27, 2021

Top 3 tips to improve video ad strategy

The beauty of CTV is that it's digital TV which means marketers and brands can get the best of digital - targeting, interactivity, etc - as well as the best of TV - wide reach, large screen, ads are 100%... >>

BizReport | Content Marketing December 01, 2020

Top tips to develop a branded podcast

There are more opportunities than ever to provide content to customers, but many brands struggle with connecting rich content like video and podcasts to more traditional content that pushes conversions and other engagements. We asked an expert how brands can... >>

BizReport | Content Marketing November 24, 2020

Top tips to improve quality of branded content

Driving traffic and conversions through branded content has long been a struggle for many, and with more avenues for content opening those struggles have only magnified. Here are a few tips for brands to create better content, that is relevant... >>

BizReport | Advertising September 28, 2020

Forecast: Content Marketing to surge forward in 2021

Although 2020 has not been a great year for content marketers, overall, new data suggests that content marketers could see a strong rebound as the world turns the corner into 2021. Already, with businesses around the globe opening up as... >>

BizReport | Content Marketing August 14, 2020

How publishers can increase engagement through relevance

Recently Google announced a campaign that would push $15 million in ads to support local newsrooms and publications that have been hit hard by consumers' move to online news consumption. Through the campaign they'll place targeted ads in 3,000 newspapers,... >>

BizReport | Content Marketing August 12, 2020

Report: Streaming returning to pre-pandemic levels

While the first three months of the COVID-19 pandemic saw a sharp increase in the amount of content streaming done per household, researchers now believe the peak of this trend has passed and that streaming will being to return to... >>

BizReport | Content Marketing July 16, 2020

Study: Content marketing seeing surge

Over the past two years there has been a surge in marketers using content marketing to engage consumers. According to new data out from the ANA from 2017 to 2019 content marketing efforts and budgets increased by 73% on average.... >>

BizReport | Email Marketing April 27, 2020

Expert: What consumers want in their inbox during pandemic

From promotional messaging to advertising, what consumers want from businesses has changed over the past four weeks. And it will likely change again once the COVID-19 virus is under control and life turns to its 'new normal'. In the meantime,... >>

BizReport | Advertising April 17, 2020

Brands: How to adapt strategy in midst of COVID-19

According to new data out from Amobee there has been a 40% increase in the consumption of content related to COVID-19 during the wake of the pandemic. In addition, researchers are seeing a 10% increase in advertising opportunities, and an... >>

BizReport | Content Marketing April 15, 2020

How to use deep linking techniques to improve engagement

Deep linking is not a new strategy in the digital space, but as people spend more time online, the power of deep linking is also continuing to grow. Added to that, many marketers and brands aren't as focused on the... >>

BizReport | Content Marketing April 03, 2020

4 video trends for brands to wat ch

As we move fully into the new 'Roaring 20s', one expert believes video will become an even more important tool for marketers and brands to use. This, because consumers' interest in and demand for new, fresh video content continues to... >>

BizReport | Content Marketing April 01, 2020

Content consumption changing because of pandemic

With many Americans either working from home or self-quarantining at home because of the Covid-19 pandemic, content publishers, TV networks, and content creators are seeing a drastic uptick in content consumptions. Here are a few of the most recent findings.... >>

BizReport | Ecommerce March 30, 2020

How to create shoppable content

According to experts about one-third of consumers begin their search for products at Amazon and nearly 20% start with a Google search. This makes it imperative for retailers and merchants to create shoppable content that leads shoppers to their store... >>

BizReport | Content Marketing February 21, 2020

Listening vs. Watching: How Hispanic consumers engage with digital content

Digital audio and video are increasingly important to all demographics and all publishers but one new report sheds like on how Hispanic consumers, in particular, are engaging with digital content. The key: they're listening more than they are watching. ... >>

BizReport | Blogs & Content archives October 07, 2019

Brands increasing investments in content

Look for more businesses to increase their investments in content development. That is a key takeaway from new Episerver data which shows that 82% of B2B brands will increase their content marketing spending in 2020. ... >>

BizReport | Email Marketing October 02, 2019

How to improve email ROI through content

The importance of the subject line cannot be ignored, but as important for email marketers is the overall content of the email message. The wrong type of content, wording that isn't quite there, offers that don't resonate can all kill... >>

BizReport | Email Marketing August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in... >>

BizReport | Blogs & Content archives August 13, 2019

Time for a content edit? Here's how to proceed

Content is a huge part of a brand's identity, especially in the online space, but with the flood of social media content, new product content, and even revised product content it can be hard to ensure all of those pieces... >>

BizReport | Blogs & Content archives August 08, 2019

Top 4 tips to improve PIM strategy

Product Information Management, or PIM, is a growing concern for many brands as the internet continues to grow and consumers begin looking outside the box for customer reviews, product information, and even recommendations. Here are four tips to improve your... >>

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