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BizReport | Social Marketing April 18, 2008

Bazaarvoice: Online reviews overwhelmingly positive

British consumers are more positive than their American counterparts when it comes to leaving reviews on websites, according to Bazaarvoice’s recent analysis of over 34,000 across multiple retail categories.... >>

BizReport | Ecommerce archives February 20, 2008

PowerReviews: Consumers seek 4 reviews before buying

A new study suggests that consumer reviews may be even more important to in-market consumers. Researchers at PowerReviews have found that consumers seek out an average of four consumer reviews prior to buying a product. ... >>

BizReport | Social Marketing December 10, 2007

User reviews - scary or necessary?

According to the results of a recent Bazaarvoice survey, marketing professionals should not be scared of incorporating user reviews online because the majority are positive.... >>

BizReport | Ecommerce archives December 06, 2007

Survey: Shoppers want recommendations from etailers

Online shoppers don't simply want products. According to a recent survey by Choice Stream, shoppers also want etailers to provide recommendations about products. This is another indication that adding social features - reviews, message boards, blogs - to retailing websites... >>

BizReport | Research archives July 17, 2007

Consumer brand preferences swayed by online research

Brands still play an important role online, but a plethora of information and opportunities for online research means consumers are becoming less brand loyal. ... >>

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