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BizReport | Advertising archives October 19, 2007

AdReady Launches New Platform

A new platform has launched that purports to make online advertising much simpler for marketers. The platform is geared to make creating and running online campaigns easier for all business sizes. ... >>

BizReport | Advertising archives October 18, 2007

ADSDAQ opens to all online publishers

Small publishers now have the chance to make a big impact with online advertising. ContextWeb's ADSDAQ ad exchange has been opened for use by all publishers. ... >>

BizReport | Advertising archives September 18, 2007

AOL introduces Platform A, new ad network

On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions. ... >>

BizReport | Trends & Ideas archives September 05, 2007

Yahoo to purchase high ranking ad network

The wheeling and dealing continues as Yahoo becomes the latest Internet giant to purchase an advertising network. ... >>

BizReport | Search Marketing July 18, 2007

Major search engine collaboration benefits advertisers

The last time two major search engines worked together to help advertisers manage their online campaigns was back in 2002. Today’s announcement resets the clock as Microsoft Office Live and Ask.com join forces.... >>

BizReport | Advertising archives June 21, 2007

Free ad server launched for online publishers

Publishers may find a new offering from Exponential Interactive, the parent company of Tribal Fusion, very intriguing. It's a free ad server that offers support for third-party relationships, several targeting abilities and the ability to give some campaigns priority over... >>

BizReport | Advertising archives June 13, 2007

More advertisers turn to ad networks

A new study indicates that advertising networks aren't going anywhere. In fact, more online marketers and ad agencies are turning to the different ad networks to better serve campaigns. ... >>

BizReport | Internet May 18, 2007

aQuantive acquired by Microsoft for $6 billion

Microsoft announced Friday that it will acquire online advertising firm aQuantive Inc. for around $6 billion.... >>

BizReport | Advertising archives April 30, 2007

Yahoo buys RightMedia outright for $680 million

Yahoo already has a 20 percent stake in RightMedia, the online advertising exchange. Now they are set to acquire the remaining 80 percent in a move that will expand their advertising network reach.... >>

BizReport | Internet April 16, 2007

DoubleClick sold to Google for $3.1 billion cash

Google’s acquisition of DoubleClick, announced last Friday, will see the largest forces in online advertising merge together to control virtually the entire market.... >>

BizReport | Advertising archives April 10, 2007

What to consider when choosing an ad network

Recent surveys have pointed to the growth of online advertising in nearly every sector, but few have hit on how advertisers are increasing their spending. Very few are taking the do-it-yourself approach of buying direct from websites and publishers. ... >>

BizReport | Advertising archives April 05, 2007

DoubleClick launches advertising exchange

DoubleClick has begun a limited test in the U.S. of an ad exchange that it expects to roll out worldwide by the end of the year.... >>

BizReport | Internet April 04, 2007

Both Microsoft and Google bid for DoubleClick

Microsoft now has some competition in their bid for online advertising firm DoubleClick. With Google reportedly in the picture, the final cost of the ad server could go through the roof. ... >>

BizReport | Advertising archives March 13, 2007

Boost web traffic with new ad service from NetSky

A new online advertising service promises to provide its clients with targeted web traffic from pre-approved sites.... >>

BizReport | Mobile Marketing March 12, 2007

Nokia reveals two new mobile advertising services

Nokia has announced the launch of two new services which will enable marketers to develop advertising campaigns across a multitude of individual handset configurations.... >>

BizReport | Advertising archives February 27, 2007

TV stations not excited about Google's auctioning tool

Don't expect television stations to begin jumping for joy when Google's television ad auctioning tool becomes available. According to reports, executives are not thrilled that Google is encroaching on their area of expertise.... >>

BizReport | Advertising archives January 11, 2007

Newspapers Team Up For Online Ad Network

Google began advertising in newspapers last year and now three newspaper publishers are teaming up to create an online advertising network.... >>

BizReport | Advertising archives December 08, 2006

In-Game Ad Network Launched

Its official: the world’s first in-game advertising network has launched. Set up to catch gamers while they are playing with targeted ads; the network could change how advertisers operate. ... >>

BizReport | Advertising archives December 06, 2006

Remixing Right Media

Right Media is separating its auction type ad exchange program from its ad network in an effort to better service its customer base. The newly named Remix Media includes “data-enabled targeting and customized solutions” for the client base.... >>

BizReport | Search Marketing November 06, 2006

AdBrite Opens Auction Model

Online advertising network AdBrite is introducing a new advertising auction model they say will let advertisers bid on a per-impression basis. Ads can be targeted by keyword, geographic location, demographic and more. ... >>

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