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BizReport | Advertising archives December 17, 2010

AdKeeper measures how many ads are kept

Listen to any tween or teen and you'll probably hear a promise made 'for keeps'. A new advertising measurement tool is bringing that promise into the ad realm. The new AdKeeper tool, which launched in private beta this fall, will... >>

BizReport | Advertising archives November 21, 2010

adBrite release may help create custom target audiences

When it comes to targeting each business is different. Even businesses and brands within the same category will need a different core set of customers to engage and convert throughout the lifespans of different ad campaigns. A new release from... >>

BizReport | Advertising archives November 16, 2010

SearchIgnite CEO: Why merchants need real time data

Just in time for the holidays, SearchIgnite is expanding their ad platform to give brands better tracking and optimization capabilities. The upgraded platform allows marketers to track display and search with SEO and social metrics from the same place so... >>

BizReport | Advertising archives October 12, 2010

The data you need to make ad network/exchange buys

Consumers are increasingly turning to the online space to find product information, access deals and coupons and make purchases. And, because consumers are in the space brands are following but many are following blindly and may not make the most... >>

BizReport | Advertising archives September 10, 2010

Mongoose Metrics, KENSHOO Local partner for campaign metrics

Local marketers will soon have one more solution with which to measure local campaign effectiveness. KENSHOO Local is partnering with Mongoose Metrics to provide local call tracking and call conversion optimization for local businesses. Local businesses who sign on for... >>

BizReport | Advertising archives May 05, 2010

Microsoft urges advertisers to adopt Dwell metric

With more and more advertisers using rich media in display advertising, the success of an ad can't be pinned down to just click-through rates. Instead, a wider variety of metrics is required to establish to what extent consumers are engaged.... >>

BizReport | Advertising archives April 12, 2010

Survey: Ad execs focused on clicks

When it comes to advertising, especially for print publications, nearly everyone is ready to admit that the system needs an overhaul. But, according to report from the American Press Institute, many advertising executives in the publishing realm are attempting to... >>

BizReport | Advertising archives September 22, 2009

Nielsen/Facebook's 'Brand Lift' new beacon of hope for socnet advertising

Facebook has partnered with Nielsen to launch a new system that will ultimately give marketers insight in to the value of advertising on the social network while at the same time ditching a controversial forerunner. ... >>

BizReport | Advertising archives September 18, 2009

Lotame, Dimestore Media partner for ad insight

Curious about how effective your ads really are? A new partnership between marketing firm Lotame and measurement firm Dimestore Media could help. The new platform offers real time marketing intelligence to marketers who can then measure the effectiveness of ads.... >>

BizReport | Research archives October 13, 2008

Nielsen partners to measure China's Internet usage

Curious about the Chinese online marketplace? With China one of the world's fastest growing online arenas, you should be and a partnership between Nielsen Online and Beijing Zhongqian Wangrun Informtion Technology Company Ltd., could help. ... >>

BizReport | Advertising archives October 08, 2008

Coremetrics rolls out updated analytics platform

Coremetrics 2009 is out and touts better reporting capabilities and more detailed mobile stats as part of it's updated analytics platform. The new platform could help online and mobile marketers as the US economy continues to soften heading into the... >>

BizReport | Advertising archives October 01, 2008

Forbes.com guarantees audience reach and frequency

Forbes.com is building on its 'Brand Increase Guarantee' by introducing a new ad program, 'Total Guarantee', that guarantees marketers a combination of reach, average frequency and ad effectiveness. ... >>

BizReport | Research archives August 15, 2008

comScore amends reporting of ad network reach

Starting with August 2008 data, comScore will make changes to the way in which it reports an ad network’s reach. The new data will reflect both “potential reach” and “actual reach”. ... >>

BizReport | Advertising archives October 17, 2007

Hitwise launches an online targeting tool

Online marketers may get a better glimpse of the consumers logging on to their website with a new tool from Hitwise. The metrics firm has launched a new targeting tool which is said to give marketers behavioral and attitudinal information... >>

BizReport | Research archives August 03, 2007

WebTrends adds engagement levels to metrics

Portland-based WebTrends has launched two new tools for marketers that not only measure traffic but also measures audience engagement. The tools may also give insight to the trend of shopping cart abandonment. ... >>

BizReport | Research archives July 03, 2007

How to improve campaign productivity

If your online campaign isn't performing as well as hoped it could be because of errors made before the campaign began. The majority of marketers aren't following the best practices set up to help online advertisers meet the needs of... >>

BizReport | Trends & Ideas archives May 21, 2007

Visual Sciences, [x+1] team for analytics solution

Online marketers wanting a little more help with real-time analytics may want to check out a new partnership between Visual Sciences and [x+1]. The new application strengthens targeting and optimizes content for websites.... >>

BizReport | Advertising archives April 13, 2007

Nielsen launches new tools for advertisers

Two new tools from Nielsen could help advertisers increase the ROI from different campaigns. The first will map out brand DNA; the second will rate out-of-home television viewing. ... >>

BizReport | Research archives April 10, 2007

"Visits Per Visitor" changes web-rankings

The new visits metric from comScore is beginning to distinguish return visitors from one-time visitors. This, in turn, is changing how long-time online favorites look to the online audience.... >>

BizReport | Research archives April 03, 2007

$85 million wanted from comScore IPO

Online measurement firm comScore has filed a registration statement with the U.S. Securities and Exchange Commission for an initial public offering (IPO) of common stock. ... >>

BizReport | Research archives March 26, 2007

Google, Microsoft, eBay lead February "visits"

At first glance, comScore's new "visits" metric doesn't seem to have impacted February's traffic rankings in the United Kingdom. The new metric measures how long users are engaged with a website; if they don't remain active for 30 minutes, the... >>

BizReport | Research archives March 23, 2007

Player-per-copy metric required for in-game advertising

The videogame industry, today’s fastest growing entertainment business, has a desirable demographic that is notoriously hard to reach, and offers advertisers unique opportunities for exposure. But what might be needed to boost marketing spend on this channel?... >>

BizReport | Research archives March 20, 2007

Sharp Analytics now part of iCrossing

Add another acquisition to iCrossing's recent spending spree. The search focused agency has been on a tear recently, buying three new properties including metrics firm Sharp Analytics. ... >>

BizReport | Research archives February 23, 2007

Marchex upgrades to offer conversion tracking

Metrics to track pageviews and traffic patterns within a website are a good way to gauge how well a new advertising campaign is working. Marchex is taking this type of tracking one step further by offering advertisers conversion tracking.... >>

BizReport | Research archives February 16, 2007

DigitalPlus to improve Nielsen numbers

In an effort to provide advertisers with a more complete monitoring system, Nielsen is rolling out a new product called DigitalPlus. The new platform will bring viewer information to advertisers via a television set-top box.... >>

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