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BizReport | Advertising March 09, 2021

Brands: Why vanity metrics aren't serving your strategy

Clicks and follower counts may look good on paper, but they likely aren't converting customers. That, according to one expert, is why brands have to retire vanity metrics from the turn of the century and instead invest in metrics that... >>

BizReport | Advertising January 09, 2020

Experts: 2020 calls for an ROI focus, not cost focus

There is a lot of automation going on in the digital space, from chat bots to some automated order filling. But, according to once expert, 2020 won't be the Year of the Robot. Instead, it will be a year in... >>

BizReport | Advertising archives June 09, 2015

Unruly: CTRs no longer key for marketers

Look for a bigger budget boost to programmatic video endeavors. That, according to new Unruly data which shows more executives are pushing dollars into programmatic video even though they consider programmatic an average performer. ... >>

BizReport | Advertising archives September 05, 2014

Online Roundup: Mobile acquisition, content tools and metrics partnership

Three moves in the online space may set up brands to not only create better content but measure campaign performance to increase engagement.... >>

BizReport | Advertising archives May 21, 2014

Advertising Roundup: Data and targeting and tools, oh, my

Three new releases to the advertising space incorporate better analytics, function and cross-screen options to give brands great choice in campaign creation and ROI.... >>

BizReport | Ecommerce archives May 21, 2014

How Aimee Soft pushed revenues for El Al Airline

It's no secret that the right targeting can change a window-shopper to a buyer, even in the online space. But the right data to create the right targeting is harder to come by, which is where campaign management hub Aimee... >>

BizReport | Advertising archives February 14, 2014

Expert: What the Google/comScore deal means for online brands

By now most have heard about the new partnership between Google and comScore - a deal that would put comScore's vCE metric into Google's DoubleClick ad server. Some have touted the move as a way to measure the effectiveness of... >>

BizReport | Advertising archives January 09, 2014

Euclid, Appnext releases focus on analysis, mobile functionality

This week Euclid Analytics and Appnext are releasing a new platforms space focused on analysis and mobile functionality. ... >>

BizReport | Advertising archives January 02, 2014

Experts: Look for marketing changes in 2014

Retailers are always updating strategy when it comes to online marketing. But two experts believe there will be more to marketing and marketing analysis in 2014 than ever before. Those changes may change entire strategies for the year.... >>

BizReport | Advertising archives April 19, 2013

Ad releases offer additional online options

A new release this week and a new system integration will offer advertisers additional insights in the online space. Here's how:... >>

BizReport | Advertising archives March 04, 2013

Solve Media, comScore partner for Native Insights reporting

Beginning in Q4 2012 the buzz around native advertising, or placing ads/content in relevant locations throughout the online space, began getting more attention. Now a new kind of native is out, this time to help brands better measure the online... >>

BizReport | Advertising archives February 15, 2013

Study: Which channels will create high returns for your brand

Wondering which platforms might be the best options to reach consumers without breaking the advertising bank? A new report out from Aggregate Knowledge breaks down, on a global scale, how different platforms are working for marketers. The results may surprise... >>

BizReport | Advertising archives December 06, 2012

New offerings give more insight for online brands

An updated platform release from Aprimo and a new partnership between Claritics and CloudSquads are setting the stage for more simplified campaign launches and tracking in the New Year.... >>

BizReport | Advertising archives August 30, 2012

Report: Directly place ads most viewable

When it comes to ad viewability, the Q1-Q2 AdSafe Media Semi-Annual Report finds directly placed ads are winning out. Nearly half of directly placed ads are viewable, finds the report. The bad side? The ads aren't viewable for long.... >>

BizReport | Ecommerce archives April 18, 2012

Brands: Why you need intent, not just behavior

Brands have been fighting the re-engagement battle with online shoppers for years. One solution, Intent Media, helps to monetize the more than 90% of website visitors who leave without making a purchase. They do this by identifying actions and then... >>

BizReport | Advertising archives December 28, 2011

How to use modeled data to engage online consumers

Using data to better target ads to consumers is not new, but the online environment offers marketers a better way to connect. Using data businesses can segment audience, make correlations between the actions of anonymous users and also target based... >>

BizReport | Advertising archives December 06, 2011

New tool divines human emotion for a better connection

In the world of social marketing the 'like' or 'retweet' seems to be the king of metrics. But are those metrics telling brands everything they need to know about a campaign? Not really. A new tool from MotiveQuest places human... >>

BizReport | Advertising archives November 10, 2011

Reports find where ads appear, location provided pushes engagement

In the online space a lot has been said over the past 18 months about the benefits of targeting. And yet many campaigns that seem well-targeted aren't hitting the right demographics. Data from Nielsen finds that, in a review of... >>

BizReport | Advertising archives November 02, 2011

Announcements underscore interest in, value of online, mobile ads

As more screens are introduced to consumers lives marketers are trying to find more engaging ways to interact. Three announcements may help brands move more into the online and mobile spaces.... >>

BizReport | Advertising archives October 24, 2011

[x+1] offers server to server integration

A new offering from [x+1] gives online marketers the ability to integrate existing web infrastructure - customer information, analytics, etc. - with the [x+1] platform. The new Web Services API gives [x+1] clients using the Origin Data Marketing Platform the... >>

BizReport | Advertising archives May 12, 2011

Benchmark Data: Floaters pushing interactions, click thrus

With consumers finding the bulk of their content, both video and written, online, more advertisers are headed into the space. With the mass introduction, some fear advertising blindness will set in and that consumers will begin ignoring ads altogether. New... >>

BizReport | Advertising archives April 11, 2011

Datran Media releases audience maps

The buzz around audience targeting, in all of its forms, is growing in 2011. From audience targeting to audience mapping, advertisers are looking for better ways to connect. Datran Media has released a new Aperture tool, Audience Mapping for Publishers,... >>

BizReport | Advertising archives March 22, 2011

Expert Opinion: What you can't learn from clicks

Do you know what your average Click Thru Rate (CTR) is? Do you know that CTR may not mean a thing when it comes to brand or message recall? A click, according to some reports, may be a simple mistake.... >>

BizReport | Advertising archives March 11, 2011

BrightRoll, Adometry partner to fight fraud

This week BrightRoll and Adometry announced plans to partner for more security in the online video ad space. Through the partnership Adometry will provide tools for click verification so that BrightRoll clients are ensured that their ads are shown to... >>

BizReport | Advertising archives January 11, 2011

Marketers: Why you need more than clicks

Moving into 2011 one thing is certain: brands and marketers relying on simple click through ad measurements will likely be unhappy by year's end. Yes, clicks are important, but clicks are no longer enough of a measurement, especially since rich... >>

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