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BizReport | Research archives September 26, 2011

comScore: Viewers average 18 hours of video per month

New numbers are out from comScore, and it seems video remains a top content go-to for most online Americans. More than 180 million US consumers watched online video clips in August, averaging about 18 hours per viewer. Nearly 7 billion... >>

BizReport | Mobile Marketing September 22, 2011

10% of YouTube videos downloaded via mobile

A YouTube executive has announced that 1 in 10 downloads from the video platform is executed using a mobile device. ... >>

BizReport | Social Marketing July 29, 2011

Social media not a "must" for SMB marketers

Insurance firm Hiscox has some revealed some surprising insights into how small businesses perceive the value of social media to their business marketing efforts and it shows that few consider it a "must". ... >>

BizReport | Internet April 15, 2011

Where are people viewing the most video ads?

According to new figures from comScore the most video ads are viewed on Hulu, while Google continues to attract the most viewers. ... >>

BizReport | Blogs & Content archives November 22, 2010

Hitwise: 25% of pageviews are from Facebook

A lot has been said about the power of Facebook lately, so a recent Experian/Hitwise report may come as no surprise. Still, it bears comment. The report indicates that 25% (1 in 4) pageviews are now coming from Facebook, an... >>

BizReport | Advertising archives July 19, 2010

comScore: Hulu has more ad views than YouTube

YouTube may still hold the title for Most Viewed Clips, but for advertisers the smart money may lie in Hulu's platform. Why? Because according to the latest numbers from comScore, Hulu's platform has more than double the ad-views as YouTube.... >>

BizReport | Advertising archives June 30, 2010

YouTube pre-roll ad "skip button" test a success, launching soon

If you're producing or using online video ads then you better make sure they're engaging. Google's testing of a "skip" button in pre-roll ads has been a success and plans are afoot to roll out the format later this year.... >>

BizReport | Trends & Ideas archives May 18, 2010

YouTube turns 5 and hits viewing milestone

There's no pause for video mega-site YouTube's growth as it cruises into its fifth year and celebrates a viewing milestone. ... >>

BizReport | Advertising archives May 11, 2010

Report: Consumers find video through direct navigation

When it comes to online video it is no secret that many consumers are finding content through social networks and search engines, but it may come as a surprise that the bulk of online video is being served through direct... >>

BizReport | Mobile Marketing March 12, 2010

Display ads arrive on YouTube mobile sites

Google pressed "play" on the mobile display ad dashboard for YouTube this week, hoping to take advantage of the huge increase in mobile traffic the video site experienced last year.... >>

BizReport | Research archives November 20, 2009

Social networks are the hotspot for online video

Although YouTube will likely be king of the hill when it comes to the sheer number of online video clips and views for years to come, the social space is quickly taking their own corner of the market. A new... >>

BizReport | Social Marketing October 02, 2009

More U.S. hospitals operating on social media platforms

Healthcare isn't new to the Internet, but it is relatively new to social media. However, already there are hundreds of hospitals across the U.S. embracing social media to engage with patients and share medical knowledge and experiences. ... >>

BizReport | Research archives September 29, 2009

comScore: Googlers view 10 billion videos in August

When it comes to online video, it seems the consumer audience is insatiable. According to the latest metrics from comScore more than 160 million US consumers watched online video clips during the month of August, with Google sites (including YouTube)... >>

BizReport | Research archives August 31, 2009

comScore: Video soars in July

With kids home from school and temperatures blazing it is no wonder that online video saw a big spike in July, but it is interesting at how high that spike went. According to metrics firm comScore, the US online video... >>

BizReport | Social Marketing May 14, 2009

YouTube Mosaic encourages brand engagement

YouTube has given advertisers even more opportunity to engage with consumers with the introduction of Mosaic to the YouTube Brand Channels.... >>

BizReport | Internet April 29, 2009

comScore: Hulu breaks into video website top 3

The number of videos viewed online grew 11% in March, according to the latest report from comScore, and while Google still reigns supreme, Hulu's growth continues to boom.... >>

BizReport | Advertising archives March 31, 2009

Google pulls plug on AdSense video units

If you're currently using AdSense for video, you've got about one month to reorganize your strategy, according to an announcement late last week on the official Google blog.... >>

BizReport | Advertising archives March 25, 2009

YouTube's large format ads a hit with movie studios

Movies have a way of making everything seem bigger and bolder, and now their ads are going that way, too. YouTube recently experimented with the use of larger masthead ads for studios and networks, and now Lionsgate Pictures is getting... >>

BizReport | Internet March 19, 2009

YouTube provides better insight into viewer engagement

If you have video content on YouTube and you want to know more than simply how many views it's had, you're in luck. The video content site has recently introduced a new set of analytics to YouTube Insight - "community... >>

BizReport | Social Marketing January 21, 2009

IAP: British ad industry must prepare for customer-led world

Just one-third of British agencies are 'ready and waiting' for a social media landscape, reports the Institute of Practitioners in Advertising, which could be detrimental to growth over the coming years.... >>

BizReport | Research archives January 06, 2009

comScore: Over 75% U.S. online population watch video

YouTube continues to dominate in terms of traffic to U.S. online video sites, according to recently released figures from comScore's Video Metrix.... >>

BizReport | Internet December 12, 2008

Google losing online video market share

Online video views totaled 13.5 billion in October, up 45% over the same period last year, according to the latest figures from comScore's Video Metrix service. ... >>

BizReport | Advertising archives October 09, 2008

Engaged online video viewers not averse to advertising

For an increasing number of people, online video viewing isn't a fad, it's a habit and marketers should be looking to online video advertising to reach engaged and influential audiences, according to recent Forrester Research findings for Veoh Networks. ... >>

BizReport | Research archives September 05, 2008

Internet TV viewership rises

A fifth of American households with Internet access watch television broadcasts online, according to a study by TNS and the Conference Board. Convenience is a prime driver, but skipping ads is also a motive. ... >>

BizReport | Social Marketing March 29, 2008

YouTube gives content publishers Insight

YouTube content publishers and marketers have long been requesting further details about the traffic to their videos. Finally a toolset has been added that goes some way to appeasing them.... >>

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