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BizReport | Advertising archives May 03, 2016

Ad Roundup: Releases focus on data

In today's advertising roundup, a trio of releases that are focused on the data and targeting side of online advertising. ... >>

BizReport | Ecommerce archives March 22, 2016

Report: 90% shoppers now using coupons

Age isn't a factor for coupon use any longer. That's one of the key takeaways from the new 2K16 Coupon Intelligence Report, which indicates a majority of consumers from across demographics are now using coupons when they shop. ... >>

BizReport | Social Marketing March 10, 2014

Report: Social pushing coupon search, use

When it comes to buying new products, even those shoppers are familiar with, the deal is the thing. And shoppers are looking for deals in all the online corners - including social media. That, according to the Valassis Shopper Marketing... >>

BizReport | Ecommerce archives September 13, 2013

Survey: Millennials sharing the wealth through coupons

Turns out it isn't just busy moms and thrifty grandmothers clipping coupons out of the local newspaper every Sunday. A new survey from RedPlum indicated Millennials are coupon omnivores - grabbing discounts from the mail, from circulars and online, too.... >>

BizReport | Advertising archives May 24, 2010

Two Yahoo ad moves should help advertising engagement

Yahoo is using the new "Shrek Forever After" flick to promote its new mobile ad unit, a unit said to take over the mobile screen to create a full-screened marketing message. The second addition places Yahoo functionality on the Valassis... >>

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