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BizReport | Loyalty Marketing August 16, 2013

Social media is fastest, most reliable, customer contact channel

There's little wonder that consumers are turning to the likes of Facebook and Twitter to contact companies. New research has concluded that the only customer contact channel that guarantees a response is social media.... >>

BizReport | Social Marketing August 15, 2013

Social trumps search for online content discovery

When searching for content online, social networks trump search engines among younger Internet users, according to a new study from media platform Blinkx. ... >>

BizReport | Social Marketing August 09, 2013

Majority of CEOs fail to engage with social media

It's a case of do as I say, not as I do. New research reveals that while the world's biggest companies are using social media, their CEOs are not.... >>

BizReport | Loyalty Marketing August 08, 2013

Frequency and consistent branding key to YouTube brand marketing success

Consistent branding and frequency are key to building a brand following on the world's most popular video sharing platform, according to YouTube marketing software firm Pixability. ... >>

BizReport | Social Marketing August 07, 2013

Pew: Number of social media users age 65+ triples

In its first incarnation, Facebook was a realm inhabited by youngsters - college students to be more precise. But, since flinging open the doors to all who cared to enter, the social network and, indeed, many other social media sites,... >>

BizReport | Ecommerce archives August 06, 2013

Thomas Cook reports increase in online retail transactions

A recent statement from travel agency Thomas Cook reveals that over a third of its retail transactions now take place online, and the company aims to make that percentage even higher.... >>

BizReport | Social Marketing August 05, 2013

The Twitterfication of Facebook continues

First hashtags, now embedded status updates - the social network is becoming more and more like the micro-blogging platform.... >>

BizReport | Social Marketing July 31, 2013

Social media customer service response rates up 143% YoY

New research from Socialbakers reveals that brands have increased the number of questions answered via social media, as more and more consumers take to social platforms for answers to customer service queries.... >>

BizReport | Social Marketing July 30, 2013

Trendrr reveals size, character of TV-related Facebook interactions

Having gained preliminary access to Facebook user engagement data surrounding talk about television content, digital and social intelligence platform Trendrr has revealed some interesting statistics that show the social network outpaces its rivals combined by 5-to-1. ... >>

BizReport | Social Marketing July 30, 2013

Young social media users attempt to delete dodgy posts to save employment

Have you ever posted something on Twitter, Facebook, or in another social media environment that you have later decided you ought to delete, just in case your boss, a future boss, or even a client, gets wind of it? You're... >>

BizReport | Social Marketing July 19, 2013

22% of top Australian firms have zero social media usage

Small businesses in Australia are embracing social media as part of their overall marketing strategy but new figures released this week reveal that many of Australia's biggest businesses have yet to see the light.... >>

BizReport | Social Marketing July 19, 2013

Facebook dominates social logins, but Google+ gaining ground

No surprises for guessing which social network's login is the most popular. A recent study by Facebook Preferred Marketing Developer Gigya put the social media behemoth way ahead of the competition.... >>

BizReport | Social Marketing July 18, 2013

Brands fail to harness power of advocacy via social media

Few brands are harnessing the power of advocacy, according to analysis carried out by social media strategists Social@Ogilvy. ... >>

BizReport | Social Marketing July 18, 2013

62% predict rise in Facebook marketing efforts

A survey of U.S. advertising and marketing executives reveals almost two-thirds predict an increase in their Facebook marketing efforts in the next 12 months. ... >>

BizReport | Internet July 15, 2013

Tech fatigue prompts a desire to disconnect

Taking a break from technology is not only good for a person's eyesight, it also encourages in-person social connections and improves life satisfaction. However, over-indulgence is prompting some to disconnect, according to various studies.... >>

BizReport | Advertising archives July 11, 2013

Twitter kicks off FIFA 2014 ad package auctions

The 2014 FIFA World Cup doesn't kick-off for another eleven months, but that isn't stopping Twitter from getting some pre-game action going. At the end of this month, the micro-blogging platform will start auctioning off advertising packages for the major... >>

BizReport | Search Marketing July 10, 2013

Social media integration key to SEO success

The key takeaway from a recent study of the role of social in SEO strategy is that, while social content ranks well on search engines, few companies effectively integrate the two and are putting search visibility at risk. ... >>

BizReport | Internet July 09, 2013

Vengeance is motive for 23% of online complaints

Failing traditional customer service is the reason many consumers to turn social media to vent their frustrations, according to new research from Dutch social media company TNS Nipo, and for many it is the company's last chance to respond to... >>

BizReport | Advertising archives July 08, 2013

Study predicts Twitter to become less interactive, more ads

As Twitter grows, and users become more concerned about the number of Followers they have, so it has the potential to become a prime advertising vehicle, according to new research released by two university professors. ... >>

BizReport | Social Marketing July 08, 2013

IAB UK reveals ROI of social media for FMCG brands

Social media is generating three times the return on investment for some UK FMCG brands, according to a new study released by the Internet Advertising Bureau.... >>

BizReport | Social Marketing July 04, 2013

Half of top retailers resolve customer service issues on social media

Conversocial has released a new report analyzing the social customer service performance of the US top 100 retailers, and finds a disconnect between customer expectations and actual social media response. ... >>

BizReport | Social Marketing July 02, 2013

Desire for personalization drives social profile sharing

With all the news regarding PRISM, an interesting study reveals that more than half of UK adults are willing to share personal information on social networks in order to be presented with relevant content and product information.... >>

BizReport | Social Marketing July 02, 2013

Multiple reasons for Liking a brand on Facebook

Do Facebook users Like a brand Page because they want freebies, because they are a customer of that brand or simply because their friends Liked it? A new study from social media marketing firm Syncapse reveals it could be for... >>

BizReport | Social Marketing June 25, 2013

Social media in the workplace not universal

The use of social media in the workplace is not as universal as you might expect. An informal poll conducted via Twitter by Hootsuite shows that almost a quarter of employees are not allowed to access social media and networks... >>

BizReport | Social Marketing June 21, 2013

Social sharing on Google+ to overtake Facebook within 3 years

Analysis of social sharing on two of the biggest social media sites reveals that Google+ could surpass Facebook in social media content shares in just under three years time. ... >>

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