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BizReport | Search Marketing April 20, 2010

Updated platform gives access to advanced SEO toolkit

Research is the key to every ad campaign. But some research is simpler to conduct than other forms of research. WordStream has updated their PPC and SEO platform to include custom keyword research, analytics and optimization tools which should help... >>

BizReport | Search Marketing April 09, 2010

Study: Etailers, Anti-Virus struggling with SEO

When it comes to search engine optimization, it seems that nearly everyone is struggling. SEO firm Conductor is giving the Internet Retailer 500 a 'D' for visibility in the SEO ranks. They are also waving the red flag at anti-virus... >>

BizReport | Search Marketing February 22, 2010

95% of traffic comes from first page of search results

New data from iCrossing proves what most SEO professionals have known since the inception of search engines - a brand's position on search engine result pages is everything. ... >>

BizReport | Search Marketing February 19, 2010

Fortune 500 + Natural Search = SEO Fail

Despite the metrics and information available to optimize search engine optimization, Fortune 500 companies continue to struggle with the medium. According to the Conductor Research Q4 2009 report only about 25% of Fortune 500 keywords rank amongst the top 50... >>

BizReport | Ecommerce archives November 23, 2009

Internet Marketing 101: The difference between quality traffic and conversions

Whether you're a complete e-business newbie or you're trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be... >>

BizReport | Research archives November 12, 2009

Internet Marketing 101: How to prepare for bad press

They say a happy customer will tell one friend about their experience. But one unhappy customer will tell one hundred others. Which is why brands need to be in touch with the customer base - so that the brand's reputation... >>

BizReport | Blogs & Content archives November 04, 2009

Three steps to better product descriptions

The key to sales is quality content. Have you heard that somewhere before? Probably, and rightly so. But do you know the difference between quality content and problem content? Chances are you don't. Here are three tips to increasing the... >>

BizReport | Mobile Marketing September 16, 2009

Internet Marketing 101: Why mobile search is different than typical search

Although still quite different a new whitepaper from the Search Engine Marketing Professional Organization (SEMPO) indicates that the gap between mobile searchers and Internet searchers is lessening. Meaning that marketers should begin to see some overlap between mobile and Internet... >>

BizReport | Ecommerce archives September 04, 2009

Internet Marketing 101: Why you should think ahead for ecommerce results

Although online shopping has been around nearly as long as the Internet, it has only begun gaining real traction over the past three to four years. But, already it is changing the way consumers shop, which is why marketers must... >>

BizReport | Internet Marketing 101 July 30, 2009

Internet Marketing 101: Marketers choose SEO

When it comes to online marketing there are a plethora of advertising options. Online display, search marketing, pay per click (PPC), social marketing, online video, in-game advertising. And the list goes on. Knowing where to start is the first big... >>

BizReport | Search Marketing June 22, 2009

Report: SEM still a high priority

Providers pay attention: search engine marketers want more bang for their buck in this economy. A new report from [x+1] finds that, although marketers continue to push dollars into the search field, many are unsatisfied with the results they are... >>

BizReport | Search Marketing May 07, 2009

Optimize images for search

There's an area that is often overlooked in SEO and that's images. Just like the words on a website, images generate traffic and links, too. ... >>

BizReport | Search Marketing April 27, 2009

Econsultancy: Marketers continue to invest in SEO

According to a report published earlier this month by Guava and Econsultancy, companies are continuing to invest in search engine optimization with over half expecting an increase in their budgets this year. ... >>

BizReport | Search Marketing March 11, 2009

SearchIgnite feature marries SEO rankings, performance reports with paid search

Search engine optimization continues to see an upswing as marketers try all of their options to create better conversions. A new tool could help marketers keep a better eye on SEO campaigns because it integrates SEO rankings and performance reports... >>

BizReport | Search Marketing November 06, 2008

Large firms woefully behind in SEO

Fortune 500 companies are doing "an extraordinarily poor job" positioning their important keywords in organic listings on major search engines, concludes a recent report from search/analytics agency Conductor.... >>

BizReport | Search Marketing October 08, 2008

Survey: SEO, site search and email are top business tools

A huge majority of retailers across the globe rank email, search engine optimization and site search as the most important ecommerce tools that help promote their businesses, finds search services provider SLI Systems. ... >>

BizReport | Search Marketing July 01, 2008

Keyword analysis key to SEO success

Keyword analysis is a much overlooked part of planning an online campaign, yet knowing what Internet users are searching for is extremely important for search engine optimization success. ... >>

BizReport | Search Marketing April 07, 2008

Search rankings: Aim high says iProspect

The importance of achieving a high search result position continues to increase, according to new study findings from iProspect.... >>

BizReport | Search Marketing February 27, 2008

Google beta spends advertisers' budgets

Google has selected various advertisers to participate in a beta for a new AdWords feature that will ensure daily ad budgets are spent.... >>

BizReport | Internet January 24, 2008

Must Do Marketing for 2008

Analysis of 2007 and predictions for 2008 are everywhere at the moment. Social marketing, mobile marketing and online video have been hitting the headlines and marketers are scratching their heads as to which technology or fad to turn to next.... >>

BizReport | Search Marketing August 31, 2007

Invest in SEO says Chartered Institute of Marketing

The Chartered Institute of Marketing in the U.K has recently claimed what most online marketers already know - that search engine optimization is “vital” for business websites.... >>

BizReport | Search Marketing August 17, 2007

SEO being under-utilized by large online retailers

Even now, some of the largest online retailers are failing to recognize the importance of SEO in driving traffic and increasing sales, according to a new study. ... >>

BizReport | Search Marketing August 17, 2007

Outlook healthy for U.K. search engine marketing

e-consultancy has just released its 2007 Search Engine Marketing Buyer’s Guide and the forecasts are good for the sector.... >>

BizReport | Search Marketing June 28, 2007

Learn search marketing from the pros

Forget about trial and error. The Search Engine Marketing Professional Organization (SEMPO) is launching a series of lectures that will teach marketers better ways to create search marketing campaigns. ... >>

BizReport | Search Marketing May 31, 2007

Survey confirms important page elements for SEO

A recent survey by German firm Sistrix analyzed the web page elements of websites ranked top in Google. ... >>

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