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BizReport | Advertising archives February 07, 2011

QR Codes connect offline and online marketing activity

The rise and rise of smartphone ownership provides greater opportunity for marketers to communicate with consumers via digital media. However, one method, QR Codes, also enables marketers to make the connection between offline and online activity. ... >>

BizReport | Mobile Marketing December 28, 2010

Is barcode scanning going mainstream?

If a new poll, conducted via Twitter by Scanbuy, is on-target then yes, Virginia, there is a Santa Clause and he just might have been mobile barcode scanning on his trip around the world last week. Santa barcode scanning? With... >>

BizReport | Advertising archives July 02, 2010

How to take advantage of QR codes

Similar to online coupons and coupon codes, but less understood, many marketers have steered clear of Quick Response (QR) codes. They either don't understand how the images can be used to their benefit or believe the images are another UPC... >>

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