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BizReport | Social Marketing February 28, 2012

KLM partnering passengers via social networks

The anxious wait to see who you'll be sat next to on a long-haul flight could soon be over thanks to social seating programs such as KLM's 'Meet & Seat'. But social seating could hit some privacy turbulence. ... >>

BizReport | Social Marketing January 30, 2012

How Cisco leveraged social mail to push campaign ROI

Facebook has had ads on-site for a few years; Twitter has tested 'sponsored tweets' to some success. But LinkedIn's Partner Messages option helped Cisco hit a home run in their latest campaign - by delivering messages to LinkedIn users' social... >>

BizReport | Research archives January 11, 2012

LinkedIn: Our users spend more on electronics

The big news in Las Vegas this week is Consumer Electronics. From new gadgets to improved platforms to new uses for old favorites, manufacturers and brands are touting their latest and greatest. Which has many retailers wondering who will win... >>

BizReport | Social Marketing October 10, 2011

LinkedIn launches Company Status Updates

LinkedIn, the social network for professionals, has introduced a new feature that allows companies to broadcast status updates to their Followers on the network.... >>

BizReport | Social Marketing August 02, 2011

Survey: 98% of marketers plan to run ads on Facebook

Social media marketing currently centers on the two leading platforms Facebook and Twitter. However, new research conducted among marketing professionals at the recent Pivot Conference found they're eyeing up a number of new channels to try out in the coming... >>

BizReport | Social Marketing June 23, 2011

Study finds men better networkers than women

Women may be more prevalent on most social networks, but when it comes to actually networking for their job or business, men are better. New research from job-networking hub LinkedIn shows that men are the savvier networkers when it comes... >>

BizReport | Social Marketing June 06, 2011

Socnets evolution may have big impact on business

The social space is doing more than keeping old friends in contact. A relative newbie to the social scene helps job-seekers connect with potential employers, network with other executives and find work. But, more than just job-seekers, BranchOut is a... >>

BizReport | Advertising archives January 30, 2011

LinkedIn enables enhanced targeting for advertisers

LinkedIn has announced the launch of enhanced targeting options for advertisers as it looks to further increase revenues. ... >>

BizReport | Social Marketing January 27, 2010

Report: More people, time go social

When it comes to social networks it is no secret that the biggest - Twitter, Facebook and LinkedIn - just keep getting bigger. But it may surprise some that not only are more people and brands creating accounts, but they... >>

BizReport | Advertising archives July 31, 2009

Year over year, more marketers turning online

Cross-platform advertising may be all the rage for marketers but it seems that online avenues are beginning to lead the pack. According to research from Harris Interactive and LinkedIn, print advertising continues to decline as Internet and digital (mobile) forms... >>

BizReport | Advertising archives July 27, 2009

LinkedIn/Harris: Ad budgets move online but ad formats still annoying consumers

In one of the first pieces of research to come out of a new partnership between LinkedIn and Harris Interactive, it has been revealed that consumers and advertisers have very different views on the types of advertising they believe works... >>

BizReport | Social Marketing May 25, 2009

bigmouthmedia reveals Britain's biggest business socnet users

Behind the hype, British business leaders are embracing social networking tools, albeit many have yet to get to grips with the media. bigmouthmedia recently undertook a survey to find out who the biggest business users of social networking are in... >>

BizReport | Social Marketing February 19, 2009

Economy down, LinkedIn visits up

In what appears to be a reaction to the current financial climate and seemingly relentless news about layoffs, traffic to the professional networking site LinkedIn surged last month, reports comScore. ... >>

BizReport | Social Marketing February 18, 2009

Which is best for business - Facebook or Twitter?

When Abrams Research asked over 200 social media leaders which social media site they would pay to use and which they would recommend businesses pay to use, they got some interesting, albeit predictable, answers.... >>

BizReport | Research archives November 11, 2008

Survey: LinkedIn members loaded, savvy networkers

Marketers looking to target professionals know how attractive users of the social network LinkedIn are but, until now, no demographic or psychographic data was available. ... >>

BizReport | Social Marketing August 18, 2008

B2B marketing increases on social nets

As a business marketing to a business, is there a better place to be than a social network, even if that social network is a niche area? According to a recent eMarketer report, social networks are increasing their profile among... >>

BizReport | Social Marketing July 17, 2007

LinkedIn traffic rose 323 percent in past year

LinkedIn, the business social network, has experienced a huge rise in traffic over the past year but, in light of Facebook’s rising popularity, is it too little too late?... >>

BizReport | Social Marketing June 05, 2007

Social networking is popular with business people

Forget the morning coffee clatch or afternoons spent at the watercooler, today's business professionals - the demographic that most marketers want to appeal to - are socializing online. According to a new study, social networks are the key to targeting... >>

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