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BizReport | Ecommerce archives September 29, 2009

Personalizing messages: It's more than just a name

When it comes to today's consumer they are smart, savvy and know where to find bargains. The problem? Every day a new etailer or brand opens an online store. With the number of etailers already online it is no wonder... >>

BizReport | Search Marketing September 28, 2009

Do you know the value of non-clicks?

When it comes to marketing lately, everyone seems to be focused on click value. How long between a click and a purchase? What exactly does that click mean? But, according to some research, there is potentially more value in a... >>

BizReport | Ecommerce archives September 10, 2009

Better content could equal better conversions

When it comes to conversion rates, a new report indicates that planting better content could reap better conversion rewards. According to the 2009 Omniture Online Conversion Benchmark Study mining the data - previous engagement, purchase history and purchase intent -... >>

BizReport | Advertising archives January 23, 2009

High spenders and frequent shoppers welcome personalized ads

Results from a survey into what consumers want from online advertising have revealed that a retailer's most attractive prospects show a clear preference for targeted and personalized advertising. ... >>

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