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BizReport | Advertising archives February 17, 2015

Top 3 tips to improve native, programmatic strategies

There are so many options for advertisers in the online space, that many take a disparate approach. A little social, some display, email on holidays. Others only look to the new - video, native. Some always want to control budgets... >>

BizReport | Advertising archives February 16, 2015

How native, programmatic are complimentary

Seven weeks into the New Year, how is your online ad strategy faring? One expert identifies early trends in the online ad space and also offers insight into what brands need to do to ensure their ad choices work together... >>

BizReport | Advertising archives January 28, 2015

ChoiceStream: Sports audiences costing brands more

2014 was a big year for sports - the FIFA World Cup, a strong showing in the baseball World Series and the usual NCAA and NFL hype. But, according to new data out from ChoiceStream, eight different sports related ad... >>

BizReport | Advertising archives November 18, 2014

Expert IDs trends to watch for 2015

According to some experts native advertising is going to see huge growth over the coming year. Both publishers and advertising platforms are just beginning to adapt their ad formats to work well within a native environment. As a result, achieving... >>

BizReport | Advertising archives November 13, 2014

Expert: Expect cross-channel to be big in 2015

A few major topics have been dominating advertising trends over the last year - specifically cross-channel, native, programmatic and real-time bidding. Cross-device is one of the most prominent, with consumers constantly switching from desktop to mobile to tablet throughout their... >>

BizReport | Advertising archives November 05, 2014

Ad RoundUp: Experience key for platform offerings

Everyone is talking about the customer experience, for both ecommerce and advertising. Three releases into the online space take experience to heart.... >>

BizReport | Advertising archives August 07, 2014

Ad Roundup: Targeting focus of key moves

Transaparency and targeting are the key factors for a trio of announcements in the online ad space this week. Targeted Victory and Yahoo are upping the targeting ante while ChoiceStream is adding transparency to its ad platform.... >>

BizReport | Advertising archives March 20, 2014

Advertising Roundup: More data, more targeting

Three ad solutions are building on the data trend, details in today's Advertising Roundup. ... >>

BizReport | Ecommerce archives November 04, 2013

Survey: Online for research, stores for buying

Exactly how are your ads faring in the online space? In some cases better than advertisers may believe. But, the big takeaway from new data out from ChoiceStream is how consumers are engaging with retailers, products and ads online and... >>

BizReport | Search Marketing July 18, 2013

Report: Paid clicks pushing to mobile

There is a shift beginning in the mobile search space. The Search Agency is reporting that for the first time Google's Cost Per Click (CPC) on mobile has exceeded that of the desktop. Google's clicks increased across screens (Q1 2013... >>

BizReport | Research archives June 27, 2013

SMBs concerned about economy, healthcare

Small businesses are moving with the times, and finding more reasons to be optimistic. According to a recent Rocket Lawyer survey nearly half of small businesses (47%) are using mobile apps daily, with younger business owners leaning more heavily on... >>

BizReport | Advertising archives April 23, 2013

Report: Cost to reach job and car minded consumers rising

Blame it on the changing weather patterns if you must, but the cost to reach certain population segments is heating up - right along with the weather in North America. According to new data out from ChoiceStream, the advertiser cost... >>

BizReport | Advertising archives November 15, 2012

ChoiceStream: Relevancy key to engagement

This should come as no surprise but new data out from ChoiceStream shows how important relevance is to online advertising. Researchers found that, especially for online shoppers, relevance increase engagement and purchasing intent. ... >>

BizReport | Advertising archives October 08, 2012

Why showrooming will be important over the 2012 holidays

Like it or not the showrooming trend isn't going away. As mobile devices become more prevalent, more shoppers are comparing prices via mobile while in-store. But this doesn't have to be a bad thing - in fact, there are ways... >>

BizReport | Advertising archives October 05, 2012

How brands can be proactive about safety over 2012 holiday season

Brand safety is always a concern, whether during a holiday season or not, but there are things brands can do now to ensure their ads, content and images are shown to the right audiences. Here's how: ... >>

BizReport | Ecommerce archives August 07, 2012

The benefits of showrooming

A lot has been said, negatively, about showrooming of late. First and foremost that it takes in-market consumers away from retailers and pushing them into another store. But some experts disagree, saying showrooming can benefit brands who are aware of... >>

BizReport | Ecommerce archives May 02, 2012

Top 3 tips to improve ecommerce personalization

Recommendations aren't new to the social space, but during the 2011 holiday season merchants began seeing a change in recommendations. Namely, the sharing of recommendations and the seeking out of product information through the social space. With more tablets and... >>

BizReport | Ecommerce archives May 01, 2012

How personalization can improve ecommerce

ChoiceStream CONNECT learns from shoppers behavior and uses that information to guide shoppers to the right recommendations, products and other information on etailers' sites. This type of personalization is changing not only the way people shop but the way etailers... >>

BizReport | Advertising archives February 22, 2012

ChoiceStream launches CRUNCH to target engaged audiences

Creating and launching an online campaign, while difficult, isn't the hardest part of online marketing. The hardest part is serving those ads to an interested and engaged audience at the right time and in the right place. There are behavioral... >>

BizReport | Ecommerce archives February 14, 2012

ChoiceStream platform may help post-Valentine's conversions

The day of love is finally here - and check the lines at the florist, there will be men there in droves today - but that shouldn't stop a retail strategy. Although Valentine's day is a huge day for retailers... >>

BizReport | Advertising archives June 27, 2011

CRUNCH offers individualized targeting options

A new release from ChoiceStream may give online advertisers a bit more sway with consumers. Using behavior data, the CRUNCH platform targets to the individual level so that messages have higher engagement rates. The platform create customized segments to help... >>

BizReport | Ecommerce archives February 17, 2010

Tips for increased recommendation engagement

When it comes to recommendations, logic states that any recommendation is enough. That is actually a fallacy. Bad recommendation content, irrelevant recommendations or recommendations from unreliable sources can actually hurt not only conversions but the brand itself. Here are some... >>

BizReport | Ecommerce archives February 16, 2010

What makes a good recommendation?

When it comes to product reviews, most etailers have at least some idea of how they work. A consumer buys a product and comments on it. The problem is that all reviews are not created equally and many etailers are... >>

BizReport | Ecommerce archives February 04, 2010

Study: Retailers aren't connecting through recommendations

When it comes to engaging customers information is the key. Today's consumer wants product information, manufacturer's tips or even alternate uses for products. This is where recommendations and product reviews come in but according to a recent ChoiceStream report retailers... >>

BizReport | Mobile Marketing January 20, 2010

Study: Mobile consumers want personalization

When it comes to the mobile marketplace the more marketers know consumers the better. According to a new survey from ChoiceStream 65% of mobile consumers want to see more personalized ads; more personalization, say these consumers, would result in more... >>

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