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BizReport : Email Marketing

Email Marketing

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Tuesday, September 28, 2021

Report finds more emailers using discounts, incentives to grow lists

As the digital space become more cluttered and walled gardens keep more and more customer data from marketers, many are turning to older forms of marketing to reach a better understanding of their customer base. One key, for many, is the resurgence of email and growing email lists. >>

Tuesday, September 21, 2021

Study finds renewed interest, investment in email

The granddaddy of digital marketing - email - is getting renewed interest from several sectors. That is a key takeaway from new LiveIntent data. Their researchers are linking this renewed interest in upcoming changes in data collection, usage, and storage that make it more important than ever for businesses to own first-party data. >>

Wednesday, August 11, 2021

Study: Timeliness key for email, mobile engagement

As the world continues to open businesses, and employees return to offices new data out from Acoustic may help brands continue to engage. Acoustic has released the 2021 Email & Mobile Push Data report, and among the more interesting findings is that timeliness remains key for consumer engagement. >>

Thursday, June 24, 2021

Expert: What businesses can expect in a post-Covid workplace

Very few things are the same now as they were last year at this time. Even fewer are the same as June of 2019. For many work places the pandemic taught them how to streamline and how to better connect with consumers. For others, the pandemic has been an effort in frustration. But, what can business owners expect as pandemic fears wane? We asked a digital expert for insight. >>

Thursday, June 03, 2021

Email up during pandemic

The pandemic may have changed many things about how consumers are shopping and engaging with brands, but there remains a constant: email. Acoustic has released their 2020 Email Marketing Benchmarks report and among the more interesting findings is this: email open rates surged 6.5% higher during the second half of 2020. >>

Friday, May 21, 2021

Study: Prime Week to outpace Cyber Week in 2021

There may be a new sheriff in town when it comes to online shopping - and it's not holiday-specific. While Cyber Week has traditionally been a week when most retailers see a huge boost in conversions and revenue, researchers with Bluecore believe Prime Week is now set out outpace Cyber Week in terms of sales. >>

Monday, May 03, 2021

Reports find automation helping marketers but may not help shoppers

The majority of marketers say automation is helping them survive the pandemic by simplifying how they communicate with shoppers, but according to shoppers in a separate poll, the bulk of messages they receive aren't relevant to them. >>

Wednesday, March 31, 2021

Studies: Email, Gaming up during pandemic

Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment - and information - in new venues. But just how big a jump may be quite the surprise. >>

Wednesday, March 24, 2021

Report: Fraudsters targeting taxpayers in lead-up to US tax deadline

Both small business owners and consumers need to be more careful about emails suggesting they click to ensure their tax information is up to date. That, according to Cybereason, is one of the latest gags from phishers, and with the US tax deadline approaching, millions could be harmed by the hacking attempts. >>

Thursday, March 18, 2021

3 email content pitfalls and how to avoid them

Personalization is key to email engagement, and most consumers say they will only engage with personalized messaging according to reports. Still, many brands struggle with getting personalization right, and many still make common automation mistakes that can turn off shoppers. Here are three common email pitfalls and how to avoid them. >>

Thursday, March 04, 2021

Top 3 tips for email success in 2021

More shoppers are venturing out, be it to restaurants, stores, or venues, but the renewed focus on email isn't going away just because the COVID-19 pandemic focus is lessening. Here's what brands need to know about engaging email for 2021. >>

Wednesday, February 24, 2021

Expert: How a newsletter could change your business

As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope of engaging customers. >>

Friday, February 05, 2021

How to improve data collection and use

With Apple's iOS 14 update in the wild, it's time for digital marketers to evaluate their current plans and explore new strategies. Rather than relying on targeted advertising through app data tracking, this allows companies to engage with users in new ways including making more personalized connections. These new strategies can help brands develop relationships and communities among consumers, instead of implementing disconnected or impersonal ads. Here's how. >>

Tuesday, January 19, 2021

Top tips for brands 'going wide' with email

More brands moved back to email as their mail connection point with consumers in 2020 because of the pandemic. People weren't going to physical stores, many worried what sanitizing efforts were in stores, or needed to know how to get the products they needed faster. And, while email did serve brands well, the trend of communicating all information via email has had its stumbling blocks. Here are three ways brands can build a better strategy for their communication efforts. >>

Wednesday, January 13, 2021

Expert: How to improve email connection with shoppers

At the beginning of the coronavirus pandemic many businesses pushed heavily into their email lists in an effort to connect with their shopping base. According to reports email volume increased aby about 25% in those initial weeks, and even months later many brands continue to send additional communications with their customer base. Here's how to keep those email campaigns fresh. >>

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