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BizReport : Ecommerce

Ecommerce

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Monday, May 06, 2019

Study: 1/3 SMBs using personal cash for business

Small business owners are using personal assets to strengthen the financial position of their business. That is one key finding from SunTrust's annual Small Business Pulse Survey. Researchers found that about 36% of SMB owners use personal assets for cash infusions to their business. >>

Friday, May 03, 2019

Study: Experience connecting Millennials to brands

According to event marketing hub Splash, experiential marketing to helping to drive stronger bonds between Millennials and brands. How is this happening? Through an interesting combination of social media, swag, and memories. >>

Tuesday, April 30, 2019

Expert: 1 Year later, what's happening with GDPR

While more consumers may say they're worried about and/or actively looking for solutions to keep their personal data private, new data indicates they aren't actually taking steps to secure that data. According to data from BestVPN about half (46%) of American consumers haven't made changes to their security settings post-Cambridge Analytica/Facebook. We're also a year into the EU's GDPR change. So we asked one digital expert what is happening with digital security. >>

Friday, April 26, 2019

Study: Social pushing conversions

While it can be said that social media is mainly a downtime activity or straight-up time-waster for many consumers, it should also be said that social is influencing more sales conversions. That is a key takeaway from new Fullscreen, Shareable and IRI data which shows that social media posts influence consumers to buy CPG products at between 1.5% and 5.2% higher rates than non-social ads. >>

Tuesday, April 23, 2019

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on the internet at 30. >>

Monday, April 22, 2019

Reports: Martech, experience increasing in importance

Two new report underline ways brands are hoping to improve their connection with consumers. First, through marketing technology and then through dedicated experiences. Read on for details. >>

Friday, April 19, 2019

Study finds connection key for shoppers

It turns out branded interaction may be the key to increasing sales and revenue. That, according to new Bazaarvoice data which found that product pages with Q&A type information scored 47% higher conversion rates to those pages that didn't house such information. >>

Wednesday, April 17, 2019

Expert: How loyalty programs will impact 2019

Loyalty programs have been part of retailers' marketing bags for decades, but in the digital space new options for loyalty programs appear nearly every year. There are programs that are used between brands, miles/points programs that can be redeemed for products, the list goes on. And last year, a number of big names brands - like Kohl's and Nordstrom's - revamped their programs. We asked one expert how he believes loyalty programs will impact 2019. >>

Monday, April 15, 2019

Reports: Content disconnect for B2B

Two new reports shed light on areas where the B2B experience online is falling short - and how B2B brands can improve the overall digital experience to capture more buyers' attention. >>

Tuesday, April 09, 2019

Study: Mobile ads triggering consumer responses in milliseconds

Marketers need to up their game with mobile ads. That is a key takeaway from a new study which found that mobile ads are triggering consumers' emotional responses within about 400 milliseconds (67% of ads). We asked one expert how this data can be implemented by mobile marketers. >>

Monday, April 08, 2019

Study: Disconnect in CX from brand to consumer

A new report indicates that brands are missing the mark for customer experience. Data finds that while most consumers expect brands to personalize communications and ads to them, most do not feel that brands are actually doing the personalization. In turn, consumers say they are "frustrated" by many brand experiences. >>

Friday, April 05, 2019

Expert: How smaller merchants can compete with large competitors

SMBs are at a disadvantage in the digital space, just as small, mom-and-pop businesses have been at a disadvantage in the brick-and-mortar race. Larger brands can spend more on brand recognition, have better scale with which to offer discounts, and even bargaining power with manufacturers. But, there are changes SMBs can make to better compete. Here are four: >>

Wednesday, April 03, 2019

Retail Pulse: Retail M-Commerce up 37%

Fashion and Health & Beauty brands will soon have more data at their fingertips. Data that is specific to their segments of the digital space. This week Optimove launched their new Optimove Retail Pulse, and among the more interesting findings is this: fashion shoppers are moving more to mobile. >>

Tuesday, April 02, 2019

Top 3 tips to cut back on "friendly fraud"

So-called "friendly" fraud is a thorn in the side of many retailers and merchants because there is little interest, from the consumer side, in learning about what this kind of fraud is. It happens with a consumer orders a product or service, forgets about receiving the product or service, and asks their credit card company to charge-back the retailer. What can merchants do to prevent this type of fraud? Here are three tips. >>

Monday, April 01, 2019

Report: US SMB owners worry about another recession

While the US economy seems to be in good shape, at least according to the stock market, some small businesses aren't so sure. According to a new confidence index, a growing number of SMB owners are worried that a recession could be in the near future. >>

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