RSS feed Get our RSS feed

News by Topic




BizReport : Ecommerce

Ecommerce

... 1 2 3 4 5 ...
 

Thursday, May 23, 2019

Study:More people opening phones with no destination in mind

In the early days of smartphones, consumers would open their phones with a destination in mind. They wanted to play a game, send a text, or maybe order a pizza for dinner. And, while consumers continue turning to their phones for everything from social media to food delivery, many are now opening their phones without a destination in mind. And that, according to a new report, could mean money for the right apps, merchants, or service providers. >>

Wednesday, May 22, 2019

Expert: How 5G could neutralize Net Neutrality

Just over a year ago, the US Congress repealed the FCC's Net Neutrality ruling - a ruling that made it illegal for mobile and internet providers to charge more for access to certain sites or platform. While Congress is gearing up for another fight, this time to reinstate Net Neutrality, one expert says it may no longer be needed. >>

Tuesday, May 21, 2019

Study: Page and content loads key to experience

New data out this month may seem like it's from 1999 because it's all about page and content load times. According to researchers, three keys to creating a positive customer experience online continue to be page load times, image/content load times, and simple link structures. >>

Monday, May 20, 2019

Brands: How to ensure GDPR compliance now

As we near the year anniversary of the EU's GDPR initiative, many businesses still haven't implemented the right technology and strategies to ensure their mailing lists, data collection, and targeting are compliant. Even those brands outside the EU could stand to take another look at how compliant they are with data privacy as consumers are more leery of data use every year. Here are a few tips. >>

Thursday, May 16, 2019

Study: Marketers still unsure of their AI tech

Marketers continue to make inroads into the adoption of artificial intelligence for things like targeting and data analysis, however one new report finds that while using AI many businesses remain unsure if this tech supports their strategies and objectives. >>

Wednesday, May 15, 2019

Brands: How to correct a distractive data course

Data is a huge help to businesses. It can help connect them with in-market consumers, create deeper loyalty and connections, and identify new customers. Sometimes, however, data can lead a brand off-course. If that is the case, here are tips to get back on the right path. >>

Friday, May 10, 2019

Report: Expect more marketing dollars to head to influencers

Influencer marketing has seen a sharp increase in use over the past 18 months, and brands can expect that to continue. That's a key takeaway from RhythmOne's Influencer Marketing Benchmarks Report. Their data shows that influencer marketing spending increased 2.9x between 2017 and 2018. >>

Thursday, May 09, 2019

Study finds more B2B teams hitting LinkedIn

Social media has been a go-to for many retail and beauty brands for the past five or so years, but one new report finds B2B sales teams are pushing farther into a specific social network: LinkedIn. >>

Wednesday, May 08, 2019

How UK brands are adapting a year into GDPR

With the one year anniversary of the EU's GDPR adoption coming up, we wanted to check in to how European businesses are adapting to the changes in how data is collected and used in the online space. According to one expert, one change is that those brands who initially pulled out of location data are now pushing back in. >>

Monday, May 06, 2019

Study: 1/3 SMBs using personal cash for business

Small business owners are using personal assets to strengthen the financial position of their business. That is one key finding from SunTrust's annual Small Business Pulse Survey. Researchers found that about 36% of SMB owners use personal assets for cash infusions to their business. >>

Friday, May 03, 2019

Study: Experience connecting Millennials to brands

According to event marketing hub Splash, experiential marketing to helping to drive stronger bonds between Millennials and brands. How is this happening? Through an interesting combination of social media, swag, and memories. >>

Tuesday, April 30, 2019

Expert: 1 Year later, what's happening with GDPR

While more consumers may say they're worried about and/or actively looking for solutions to keep their personal data private, new data indicates they aren't actually taking steps to secure that data. According to data from BestVPN about half (46%) of American consumers haven't made changes to their security settings post-Cambridge Analytica/Facebook. We're also a year into the EU's GDPR change. So we asked one digital expert what is happening with digital security. >>

Friday, April 26, 2019

Study: Social pushing conversions

While it can be said that social media is mainly a downtime activity or straight-up time-waster for many consumers, it should also be said that social is influencing more sales conversions. That is a key takeaway from new Fullscreen, Shareable and IRI data which shows that social media posts influence consumers to buy CPG products at between 1.5% and 5.2% higher rates than non-social ads. >>

Tuesday, April 23, 2019

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on the internet at 30. >>

Monday, April 22, 2019

Reports: Martech, experience increasing in importance

Two new report underline ways brands are hoping to improve their connection with consumers. First, through marketing technology and then through dedicated experiences. Read on for details. >>

... 1 2 3 4 5 ...