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BizReport : Ecommerce

Ecommerce

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Tuesday, June 22, 2021

1 in 3 shoppers using voice

Voice-assisted tech is quickly becoming a favorite for online shoppers. That is a key takeaway from new CouponFollow data. According to researchers about one in four online shoppers are using voice commands to shop through assistants like Amazon's Echo or Google's Assistant. >>

Wednesday, June 16, 2021

Expert: What the ecommerce shift means for merchants

Since the beginning of the pandemic both large and small merchants have seen dramatic shifts in their business model. From skyrocketing purchase numbers to changing consumer demands for service, nothing is the same now as it was just sixteen months ago. Here's what these shifts mean for merchants' futures. >>

Tuesday, June 08, 2021

Prime Day is coming, here's what to expect

Amazon delayed Prime Day because of the pandemic in 2020, but they online behemoth isn't delaying 2021's Prime Day extravaganza which has been announced for June 21-22. Some deals are already popping up, and with just over two weeks to prep, here's what merchants can expect. >>

Monday, June 07, 2021

Reports ID how AI/AR are shifting online shopping behaviors

Artificial Intelligence (AI) and Augmented Reality (AR) are changing how shoppers behave online, and they're doing it rapidly. Two new reports may help online merchants better serve relevant content to these shoppers. >>

Wednesday, June 02, 2021

Father's Day spending to top $20b

Dad's are on the radar in the lead-up to Father's Day. According to new data out from the National Retail Federation (NRF) spending for the upcoming holiday should surpass the $20 billion mark, however Mom's still lead in overall spending. >>

Friday, May 28, 2021

Expert: How B2Bers can better adjust to 'new normal'

Over the past year many B2B companies have experience significant growing pains - from remote sales teams to remote customer services. Still, most (62%) of them are reporting steady ecommerce growth. Here's how B2B brands can continue to grow even in the new - and still uncertain - normal. >>

Tuesday, May 25, 2021

Reports ID how consumers' comfort levels have changed

From climate change to social justice, a growing number of shoppers think their favorite brands need to be not only informed but involved. Those are key takeaways from a new Wunderman Thompson Intelligence report in which researchers found more than two-thirds of shoppers believe brands have a responsibility to reduce their carbon footprint and to help solve social justice issues. >>

Thursday, May 20, 2021

Reports: Fraud a concern for merchants, brands

Online payment fraud could cost online merchants as much as $20 billion in 2021. That is a key takeaway from new Juniper Research data which predicts that the influx of inexperience digital shoppers during the pandemic could cause ecommerce fraud to skyrocket from $17.5 billion 2020 to more than $20 billion this year. >>

Monday, May 17, 2021

Reports: Social, payment options at issue for merchants, brands

The interest, from both merchants and consumers, in social commerce continues to increase. But at least one report notes that many shoppers remain wary of actually buying from social media sites because of data risks they associate with social media. That, according to experts, is why merchants need to make a specific change to their social commerce campaigns. >>

Tuesday, May 11, 2021

Studies find coupons, trust key for shoppers

Whether a new restaurant or new jeans, coupons will make most consumers take a second look at a potential purchase. That is a key finding from new Vericast and Save data, which indicates that about two-thirds (62%) of consumers say coupons influenced them to try a new brand for the first time within the past year. >>

Friday, May 07, 2021

Reports outline consumer changes mid-pandemic

It may still be a pandemic world out there, but consumers are adapting to continued lockdowns, store restrictions, and how they shop. Three new reports outline just how shoppers are adapting and could shed light on how brands can engage. >>

Wednesday, April 28, 2021

How digital storefronts can elevate black-owned B2Bs

New data shows more than half (60%) of black-owned businesses were facing financial struggles even before the pandemic hit, and that about 40% have since closed their doors. One problem is having the right resources to drive traffic, a problem facing many small businesses, but especially problematic for black-owned businesses who are seeing greater disparities community-wide. >>

Thursday, April 15, 2021

Reports: Shifting loyalty, better information key to shopper engagement

Three new reports find that in a pandemic world, making things simpler for shoppers is key to making shoppers happy and building crucial brand loyalty. >>

Thursday, April 08, 2021

Experts: A year after the pandemic, here's how we're coping

This week marks a year since much of the world shuttered it's doors and windows and moved non-essential contact to the digital space. From advertising and shopping to social contact to work, as the world dealt with the COVID-19 pandemic much of that dealing was done online. Here's where we are a year later. >>

Tuesday, April 06, 2021

Report finds coupon fraud costing merchants $100 million per year

Consumers love coupons, even if those coupons don't apply to their purchases. That is a key takeaway from new Inmar Intelligence data which finds that about half of consumers have either tried using expired coupons or coupons that don't apply to their purchases. And, further, that about half of cashiers are overriding coupons to give customers potentially irrelevant discounts. >>

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