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BizReport : Domain Names

Domain Names

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Wednesday, September 30, 2009

MarkMonitor: Cybersquatting, Phishing a big problem for brands

When it comes to brand management, one of the most insidious problems is cybersquatting, especially for pharma-marketers. According to a recent MarkMonitor report there are more than 19,000 'cybersquatted' domains for the top six pharmaceutical brands. That is a 9% increase over 2008. >>

Friday, August 28, 2009

JangoMail CEO talks about the relevance of email

Email may be the grandparent of online marketing, but it is still relevant. Although rich media, online video and even interactive display ads are now making headlines, when marketers want tried-and-true response, most are still turning to email. Enter companies such as JangoMail, which offer marketers simpler ways of creating, sending and measuring email correspondence. >>

Tuesday, August 11, 2009

MerchantCircle, Demand Media partner for social solution

A new partnership between MerchantCircle and Demand Media should give marketers another way to harness social networking. MerchantCircle, a social network of local businesses, and Demand Media, a distributed social media company, will work together to give marketers a new way to deliver specific content and domain name services to businesses. >>

Friday, July 31, 2009

Internet Marketing 101: Setting your niche apart

It happens online and offline: a business opens but the traffic never materializes. A few months later that business folds, leaving only a sad storefront in its wake. Online the story is the same, but there are steps to be taken to find traffic, keep it coming and keep your business going. >>

Monday, July 27, 2009

Internet Marketing 101: Where to Begin

With the economy around the world still struggling to find balance, more consumers are out of work and considering striking out on their own in the big, bad world of online marketing, ecommerce or ebook writing. Unfortunately, many of these entrepreneurs will fail within that first year because this big, bad world requires more than a slick website or sales pitch. Today's consumer is very intelligent when it comes to products, deals and sales pitches so today's online marketer has to be savvy, too. Over the next few days, BizReport will cover a few basics of online marketing to help beginners hit the ground running. The first step - having a plan. >>

Tuesday, June 30, 2009

MessageLabs: Spam flies past 90%

When it comes to email marketing, it may seem that the spammers and botnets are winning. According to the latest research from Symantec's MessageLabs, spam levels surpassed the 90% rate in April and May, with most of the spam coming from botnets. >>

Thursday, May 07, 2009

Study: Ads featuring generic domain names attract more clicks

Using a generic domain name in PPC ads attracts more clicks than when a non-generic domain name is used, according to a recent study by U.K.-based domain retailer Memorable Domains. >>

Wednesday, April 29, 2009

MessageLabs: Spam reaches 19 month high

A new report from MessageLabs holds more bad news for legitimate email marketers: spam levels are now about the 85% mark. This is a 19-month high and not good news for email marketers. The higher the spam levels go the more resistant consumers are to opening any type of advertising message. >>

Friday, April 24, 2009

Are homepage or domain ads your best bet?

There is some interesting new research out from Compete that could have marketers changing or at least adjusting their media buys. According to the information homepage ads on some sites may not have the best reach; the same can be said for big domain ads. Wait! So both homepage and domain ads are performing badly? >>

Monday, March 16, 2009

WIPO: Cyber-squatting problem is getting worse

More figures out this week show that cyber-squatting remains a major problem on the Internet. The number of cases handled by the World Intellectual Property Organization (WIPO) was up 8% last year. In fact, during the course of 2008, WIPO received a record 2,329 cases. >>

Thursday, September 25, 2008 launches Domain MaxLock

Protecting your identity online is just as important as protecting your identity offline; in some cases it is moreso because brands and companies can be badly hurt, sometime irreparably, due to a single malicious attack. They say that one upset consumer will tell 100 people about their experience while one happy consumer will tell no one; that is more true every day, so brands need to protect their online identities from the start. >>

Monday, August 18, 2008

Is a micro-site good for business?

A website is a website is a website, right? Not really. The best websites out there do two basic things: provide content surrounding the product while enhancing the brand. A new offering from MerchantCircle allows businesses of all sizes to create an online presence virtually in an instant. >>

Monday, July 21, 2008

ICANN: .anything is the next domain craze

Marketers, tighten those caps! The Internet is about to get just a little bit more exciting - or maybe the word is confusing. The Internet Corporation for Assigned Names and Numbers (ICANN) has voted to open up the registration for domains such as “.anything” domains. >>

Friday, March 07, 2008

VeriSign: Millions more domain names registered in 2007

Millions of Internet domain names were registered in 2007, and a slightly larger proportion of them were renewed, finds a recent VeriSign report. >>

Tuesday, February 26, 2008

MarkMonitor: Making headway against brandjacking

Brandjackers continue to abuse online brands using an increasing range of tactics, demonstrates brand protection firm MarkMonitor in its latest report. >>

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