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BizReport : Content Marketing

Content Marketing

 

Friday, August 14, 2020

How publishers can increase engagement through relevance

Recently Google announced a campaign that would push $15 million in ads to support local newsrooms and publications that have been hit hard by consumers' move to online news consumption. Through the campaign they'll place targeted ads in 3,000 newspapers, news sites, and radio and TV stations. While this is a interesting move, one local expert believes it is also a sign to publishers to take more control of their content and the data they have on-hand that can serve more relevant content to their readers and viewers. >>

Wednesday, August 12, 2020

Report: Streaming returning to pre-pandemic levels

While the first three months of the COVID-19 pandemic saw a sharp increase in the amount of content streaming done per household, researchers now believe the peak of this trend has passed and that streaming will being to return to more normal levels. >>

Thursday, July 16, 2020

Study: Content marketing seeing surge

Over the past two years there has been a surge in marketers using content marketing to engage consumers. According to new data out from the ANA from 2017 to 2019 content marketing efforts and budgets increased by 73% on average. >>

Tuesday, July 14, 2020

What brands need to know about podcasting

While the typical model for podcasts and even traditional radio is to provide content that is free and ad supported, one new study finds that in the case of podcasts a growing number of Americans are willing to pay for the content. >>

Wednesday, April 15, 2020

How to use deep linking techniques to improve engagement

Deep linking is not a new strategy in the digital space, but as people spend more time online, the power of deep linking is also continuing to grow. Added to that, many marketers and brands aren't as focused on the power of deep linking because of flashier and newer strategies. Here's how deep linking could improve digital performance for businesses. >>

Friday, April 03, 2020

4 video trends for brands to wat ch

As we move fully into the new 'Roaring 20s', one expert believes video will become an even more important tool for marketers and brands to use. This, because consumers' interest in and demand for new, fresh video content continues to increase. Because of this, she says now is the time to hone a strong video strategy. Here are four video trends for brands to watch. >>

Wednesday, April 01, 2020

Content consumption changing because of pandemic

With many Americans either working from home or self-quarantining at home because of the Covid-19 pandemic, content publishers, TV networks, and content creators are seeing a drastic uptick in content consumptions. Here are a few of the most recent findings. >>

Friday, February 21, 2020

Listening vs. Watching: How Hispanic consumers engage with digital content

Digital audio and video are increasingly important to all demographics and all publishers but one new report sheds like on how Hispanic consumers, in particular, are engaging with digital content. The key: they're listening more than they are watching. >>