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BizReport : Content Marketing

Content Marketing

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Tuesday, November 23, 2021

Expert: What content shoppers are looking for this holiday season

Content has become a larger piece for marketers' strategies during the course of the COVID pandemic. As people avoided crowded malls they turned to digital to find new products, product information, and even brand policies. Here's how brands can turn consumers' thirst for content in to a stronger marketing strategy. >>

Tuesday, November 16, 2021

Expert: How content is building loyalty

When it comes to customer loyalty, content may be the key. That is because, since the beginning of the pandemic, more consumers have relied upon digital content to stay in contact with favored brands and to learn about new products and services. Here's how brands can use content to build better loyalty. >>

Friday, October 29, 2021

The Ins and Outs of Content Recommendation

One of the fastest-growing segments of digital advertising is content recommendation. We've known for years that content is king. Content recommendation enables marketers to effectively distribute their content across the Internet. Market leaders Taboola and Outbrain recently went public and #3 Revcontent was recently acquired, so Wall Street believes in content recommendation no less than Madison Avenue. That said, the content recommendation market operates differently than other advertising segments like video or display. >>

Thursday, October 21, 2021

Expert: Content consumption has changed media buying, how to better strategize

Over the past 18 months more and more content, both video and written, has been consumed digitally. That consumption switch had been happening at a slower rate for years, but the massive shift means many media buyers need to change strategies, too. Here's how to deal with the changes. >>

Monday, October 18, 2021

How content consumption is changing media buying

Digital content consumption has dramatically increased over the course of the pandemic, making it more difficult for media buyers to know what and where to buy time. This need to be more nimble and dynamic in media planning, at its root, means a better strategy. Here's what media buyers need to know. >>

Monday, October 11, 2021

How to use NFT to better engage

Monetizing - or tokenizing - content is not a new shift in the world of digital content or revenue. Non-Fungible Tokens (NFTs) do just that, but with an added, 'limited edition' significance that could influence more consumer to convert. Here's how merchants and brands can use NFTs to incentivize many different actions and reactions. >>

Monday, September 20, 2021

Nielsen: Majority of impressions now coming through streaming content

Look for more ad dollars to be pushed in to streaming categories. That is one inference that can be gleaned from new Nielsen and PricewaterhouseCoopers reports which show significant increases in ad impressions and spending in the digital space. >>

Thursday, August 26, 2021

Report: Streaming not slowing from pandemic rush

People may not be going to sporting events, movies, and concerts, but those excursions aren't having an impact on streaming. That is a key takeaway from new Conviva data which shows that globally the time spent streaming content is up 13% from Q2 2020 to Q2 2021. >>

Friday, August 20, 2021

How to use podcasts as an advertising tool

There is a growing interest in all things content in the digital space, and it isn't just about Hollywood production values or selling the 'next hot thing'. As the pandemic pushed people inside, many discovered passions they'd let lapse, and have now begun looking for more content to feed their growing content hunger. How can content marketers utilize the growing excitement about podcast content? >>

Monday, August 16, 2021

Expert: Why podcasts shouldn't hit Spotify

There has been a dramatic uptick not only in podcasts created but overall time spent listening to podcasts since the beginning of the pandemic. This upsurge in listening hours has prompted some creators to put their podcasts everywhere, putting podcasts on outside hosts, from Spotify to Apple and other hosting venues, means the creator doesn't have access to all of the data. That data, however, is crucial in knowing more about the listening base. >>

Monday, August 02, 2021

Expert: Why subscription future isn't about episodic content

Recently, Netflix announced subscription growth numbers that were astoundingly underwhelming for many in the digital space. But, according to one expert, a decrease in subscription growth should be the only measuring stick to gauge Netflix's health. >>

Friday, July 09, 2021

Expert: How to make the most of webinars

In 2020, because of the pandemic, many businesses say about 10 years of digital transformation happen in 10 months. From sending employees home to work, to Zoom conferencing, and larger webinar-based trainings, businesses turned to the digital space for connection. But, now that things are headed back to 'normal' will that reliance on all things digital remain? >>

Friday, June 18, 2021

How to use creator content to drive app usage

User generated content is not new to the digital space, but with a constant need for fresh content even the largest ad budgets can be challenged. This, according to one expert, is why brands should outsource some content production to creators - including social media influencers, videographers, and even bloggers. Here's how. >>

Wednesday, May 05, 2021

Study finds streaming still on the uptick

Streamers gonna stream. That is a key takeaway from new Conviva data which finds streaming content continues to gain steam with consumers around the globe. Their Q1 State of Streaming report finds that international streaming took huge leaps forward, with YoY growth rates topping 200% for South America and 122% for European countries during the first quarter of the year. Meanwhile, ad impressions were up 13%. >>

Tuesday, April 27, 2021

Top 3 tips to improve video ad strategy

The beauty of CTV is that it's digital TV which means marketers and brands can get the best of digital - targeting, interactivity, etc - as well as the best of TV - wide reach, large screen, ads are 100% viewable. Here are three tips to improve video advertising strategy. >>

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