Top 10 Best CRM Software in 2024: Ranking and Reviews

Kristina Knight-1
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Reviewed by Randolph Vialva, MBA
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Hubspot CRM

Hubspot

Best Cloud-based Collaboration

5.0 stars - votes

Zendesk Sell

Zendesk

Most Versatile

5.0 stars - votes

Freshsales CRM

Freshsales

Most Comprehensive

5.0 stars - votes
Best Software CRM (1)

CRM solutions can help businesses better understand their customer base. Using marketing automation, customer data is analyzed telling sales and marketing teammates all that they need to know about the customer. From how often and what products a customer purchases to how customers engage with different marketing messages. CRM tools also allow for collaboration between sales teams in different locations, show a sales pipeline, and can help with lead management so that customers are contacted at the right time and by the right person. However, determining which is the right CRM tool for your business may be difficult. Here are the ten best CRM software packages, which may help you decide. 

Top 10 Best CRM Software In 2024

What is CRM?

Customer relationship management software should help to improve business processes so that marketing teams are more tuned in to customers’ wants and needs. A good customer relationship management tool offers businesses insight into how engaged customers are with the brand. These contacts are key to engagement. For the sales process, these toolsets can build the sales pipeline, build sales contacts, offer lead management, and workflow automation for the sales team. At the same time, CRM tools help customer service teams by providing customer interaction data, sales forecasting, and project management tools. For small businesses, this type of software can help to scale the business faster, while ensuring teams are trained and knowledgeable about the process. 

Why Should You Need A CRM Software?

The right CMR software will solve multiple issues for sales teams, simplifying their view of the customer so that they have a better understanding of campaign management. Core CRM features will include contact management, third-party integrations, workflow automation, and lead management so that small business sales teams can focus on building stronger customer relationships. If you want to scale your business, or if your marketing teams are struggling in managing leads, CRM software may be a good solution to improve your SMB needs.

Top 10 Best CRM Software In March 2024

Best Software CRM

 Zoho CRM

Zoho sales CRM is a highly intuitive, advanced set of tools for most businesses. The platform offers a significant number of third party integrations, a flexible AI layer for advanced data and forecasting, and gamification features that beef up its CRM capabilities. Zoho CRM may be the right CRM software helps small or large businesses that are looking for many features that offer high level of customization, and a drag-and-drop editor.

  • Highly customizable
  • Flexible AI
  • Gamification features
  • Some difficulty in navigation
  • Advanced features will cost more

From sales force automation and deal management to customer and pipeline management, Zoho CRM is a good choice. It is an easy-to-use CRM, has good pricing plans, and offers a high level of customization. However, there is a steep learning curve to the platform which may slow the time between the initial contract and when your business is ready to roll out the newest features.

 Hubspot CRM

Hubspot lands in our top two CRM software platforms because of its ease of use, generous pricing structure, and highly customizable features. The platform has been a top player in the space for several years, and its paid tiers include not only CRM but marketing and additional service features. This makes the platform a well-rounded solution for small to large businesses.

  • Powerful free version
  • Integrated payments option
  • Highly customizable
  • Some features are only available at the highest tiers
  • Difficult learning curve

The drawback to Hubspot CRM is that some of the more basic CRM features are available only at higher-priced tiers. However, its ease of use and robust basic features make this platform worth a look for both smaller and larger businesses in need of a CRM system to manage customer support, data, and sales.

Freshsales CRM

Freshsales CRM

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For small businesses, Freshsales CRM software offers a robust tool application and a simplified dashboard. The tools are highly customizable and include an AI assistant which can be invaluable in setting up exactly what your sales team needs to improve customer loyalty.

  • Simplified CRM platform
  • Highly customizable
  • Proactive AI
  • The free plan doesn’t include reporting
  • Plans can be confusing

While there are many positives to the Freshsales infrastructure, and their overall pricing is competitive in the market, larger businesses will struggle to feed their employees the data needed to improve customer relationships. Added to this, the pricing structure can be difficult to navigate, which may mean the business doesn’t immediately have access to the wealth of information and contacts it needs.

Zendesk Sell

Zendesk Sell

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Zendesk Sell has many great features, perhaps the highlight is its integration into Zendesk Support. However, companies in need of advanced customer relationship management may be disappointed in the offerings. The platform is focused on streamlining the sales pipeline and development side so that teams can focus on the customer.

  • The highly supportive sales process
  • Integrated tools
  • Productivity features
  • CRM capabilities are basic
  • Not small-team friendly

Zendesk Sell ranks in our top five of the best CRM software because it is cloud-based, has integration options, and its pricing structure is a good value. However, businesses with larger sales teams or in need of more robust customer data or customer management tools will likely need a different option.

Monday CRM

Monday CRM

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Monday CRM is a robust suite of project management, sales and marketing team collaboration tool, and customer management system. It compares nicely to the best CRM software services, and lands in our top five for functionality, customization, and data features.

  • CRM for sales reps
  • Listing and timeline data features
  • High level of customization
  • Limited integrations
  • High learning curve

Monday is very economical, and with its collaboration tools may be the right choice for businesses’ remote work and/or separate office situations. However, their support can be difficult to connect to, so businesses needing support may want to consider other options.

Sales Creatio

Salesforce Sales

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Sales Creatio is a customer relationship management software that has a lot of features to improve the revenue cycle. However, their toolset is geared toward enterprise-level companies and may not be workable for smaller organizations. However, for those with the capability to hand to robust data, customization, and application integrations, this suite of tools may be one of the best CRM software packages.

  • Aimed at enterprise-level companies
  • Data analytics capabilities
  • Highly customizable
  • The short trial period, full pricing is high
  • Customization may be difficult to grasp

Sales Creatio may be considered a hybrid business process management and CRM software solution. It’s management is robust and geared toward a high level of analysis and customer mapping. However, smaller businesses may find the system too heavy to operate cleanly, and the pricing structure may be too high.

Apptivo CRM

Apptivo CRM

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With Apptivo you get what you pay for. Their CRM software is highly customizable and includes some top level integrations including G Suite and Microsoft 365, however, many of these benefits are not available at the lower price points. Their full suite of tools will be expensive, and those tools may not be robust enough for larger businesses.

  • G Suite and Microsoft integrations
  • Bulk email capabilities
  • Product Training
  • The free plan is not inclusive of all needed tools

Apptivo is a good customer relationship management solution for small to medium-sized businesses and does offer a lot for the price. However, their pricing structure may squeeze some budgets. The company has strong customer service, and a good number of top integration tools, but doesn’t include a mobile CRM option.

NetSuite CRM

NetSuite CRM

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Netsuite customer relationship management is a cloud-based solution that offers users a real-time, 360-degree view of customers, interactions, and even delinquent accounts. This kind of data is invaluable to small to large businesses, however, their pricing structure is high compared to other CRM competitors.

  • Cloud-based CRM software
  • 360-degree customer view
  • Data collection options
  • Low level of customer service
  • High pricing structure

For customer lifecycle support, Netsuite CRM may be one of the best options for businesses that have the right budget. Pricing begins at $129 per month and quickly goes up. However, their robust suite of tools includes lead management and generation, sales and order fulfillment, up- and cross-sell opportunities, and customer support services.

 Insightly

Insightly

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Insightly customer relationship management software has many selling points – the CRM system offers email and marketing templates, multiple contact points, and mobile-friendly options. For SMBs looking to scale, Insightly offers a lot for the price.

  • A high number of features and integrations are available
  • Project management tools
  • Robust data tools
  • The lower level of customer support

For small businesses, Insightly sales CRM is a good solution that is budget-friendly. The platform offers many integrations, advertising, and communication templates which can be beneficial at the startup phase and do have mobile-friendly options. However, the platform doesn’t have a high level of support features, which may be a problem for companies.

Sage CRM

Sage CRM

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Sage CRM offers reporting and forecasting features, integrations with some of the best CRM software providers, and offers project management. However, they don’t have the same amount of integrations that similar CRM software systems have, and their customer support is lower than other brands.

  • Remote working options
  • Community forum options
  • Solid CRM integrations
  • Limited application integrations
  • The lower level of customer service

For small businesses that have time to deal with support calls, Sage CRM may be a good solution. Their pricing is not readily available and requires phone contact with the company, which may be off-putting to some business owners. However, once on board, the system does have a good number of integrations and project management solutions for small businesses.

What Factors To Choose A Suitable CRM Software?

Finding the right CRM tool is less about finding single marketing automation and, instead, about finding a solution that will allow your teams to focus on their customers. When choosing CRM systems, you’ll want to consider the contact management, customer support, and sales-focused CRM elements as those will have the most benefit to the highest number of organizations. From there, customer relationship management CRM should focus on letting your teams concentrate on making those connections and engagements with the consumers. Another consideration is the number of users allowed in the pricing plans as this will determine the total cost of the system you choose. 

What Should You Consider When Using A CRM software?

CRM is an important part of the business ecosystem. The best customer relationship management will connect teams’ contact details, assist in sales pipeline management, and provide potential customers with the connection they want to your brand. CRM service providers help businesses improve their overall functionality so that end users have a better experience and receive better service through marketing automation. This frees teams to connect with the users. Once found, the best customer relationship management software for your firm will run smoothly through the cloud. From salesforce sales cloud data to other integrated services, your CRM solution should provide software solutions that your business needs to grow. 

Final Thoughts

The best free CRM software for your business will fulfill specific needs. These may be focused on team management, sales increases, customer retention, and contacts management. A CRM solution should integrate with other applications to simplify the process of creating marketing materials, managing campaigns, and improving customer loyalty. 

Frequently Asked Questions (FAQs)

How much should CRM cost?

Some platforms begin with free CRM software and offer paid platforms after the free trial period. This trial is a good way to “try before you buy” to make sure the CRM is the right fit for your needs.

How do I know which CRM is right?

When choosing CRM platforms, most businesses must consider how the platform will integrate marketing campaigns, sales automation, reporting capabilities, and customer service agents with CRM services so that business sales strategies are always in focus.

Who needs CRM?

CRM business solutions are beneficial for both small businesses and large sales teams. Business management software solves the problems of data collection across multichannel marketing campaigns, offers a better understanding of consumer satisfaction, and helps to define your business needs. This, in turn, results in teams saving time, increasing productivity, and higher revenue for business owners.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.

ABOUT THE REVIEWER

He is an organized and creative thinking sales management professional with experience in outside and inside sales in various markets. Working as freelancer in the Greater Boston Market, he moved to St. Louis and became an Account Executive, then a Sales Manager managing and coaching 12 sales reps covering a nationwide territory. He has developed his team with a combination of consultative selling and value before price coaching mindset which has won him a President’s Cup and many other financially rewarding awards at RICOH. His most recent role as a Continuous Improvement Manager provided insight into the importance of delivering a quality product in alignment with the value and reputation of his organization. It further enhances the aspect of selling on value as opposed to price.

+ 3 sources

Bizreport Advisor adheres to strict editorial integrity standards avoids using tertiary references. We have strict sourcing guidelines and rely on peer-reviewed studies, academic research. To ensure the accuracy of articles in Bizreport, you can read more about the editorial process here.

  1. BBB: Start with Trust® | Better Business Bureau®. www.bbb.org. Accessed October 7, 2022. https://www.bbb.org
  2. Trustpilot. Trustpilot. Published 2019. Accessed October 7, 2022. https://www.trustpilot.com
  3. Home. CRM.org. Published December 13, 2017. Accessed October 7, 2022. https://www.crm.org

     

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