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Advertising archives

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Friday, September 08, 2006

Online Listening Post For Brand Effectiveness Developed

Waggener Edstrom Worldwide, Inc’s new Narrative Network could give advertisers and public relations professionals a listening post in the online community. >>

Friday, September 08, 2006

Outlook Good For Online Advertising Providers in 2007

In the short term, local online advertising providers have a lot to look forward to. A new report from Borrell Associates is calling for a banner year for local online advertisers in 2007. According to the report, the upswing for advertising providers will continue as local businesses continue looking for new, more efficient traffic solutions. >>

Thursday, September 07, 2006

Behavioral Ad Targeting Growing In Scope

With MSN debuting a new behavioral targeting advertising platform, more advertisers are wondering how behavioral targeting can help their own sales rates. >>

Thursday, September 07, 2006

Techies and Gearheads: Great Target for Click-to-Call Advertisers

With Google and eBay entering into a multi-year pay-per-call partnership, everyone is talking about how to best reap the benefits of the system. >>

Wednesday, September 06, 2006

Accipiter buys out BidClix

In a bid to create a unified Accipiter ad platflorm for various digital media, Accipiter has bought out BidClix. BidClix provides bid-for-placement of text ads. These are then targeted based on a site category rather than traditional keywords. Terms of the deal have not been disclosed. >>

Wednesday, September 06, 2006

Do Urgency Offers Really Work?

Creating a buzz around a new product is a sure way to garner a few sales, but once the buzz dies down can you renew that interest? >>

Wednesday, September 06, 2006

eCommerce Heavyweights open Their Websites to Display Ads

Three big ecommerce players are opening up their websites to display advertisements. >>

Tuesday, September 05, 2006

MySpace, My Sale

Social site is an up and coming player in retail sales. According to Hitwise, Google accounted for nearly 15 percent of all United States visits to their Shopping & Classifieds section. Yahoo was listed as second, but trailed Google by nearly 10 percent. However, Google may have a contender coming up from the rear of the pack. >>

Thursday, October 12, 2000

Exclusive Interview with Craig Owensby, President and COO of Spotcast

As mobile computing becomes more prevalent (and spurs new buzzwords such as "m-commerce"), few people doubt that the gradual merger of mobile phones and palmtop computers will continue to change the way that people run their lives and businesses. The only question, it seems, is how this new revolution will shake out. >>

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