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BizReport : November 15, 2021 Archive

November 15, 2021 Archive

Advertising | November 15, 2021

Study: Cookie-depreciation a worry for publishers

Depreciation of third party cookies could spell lay-offs for the publishing sector. That is a key takeaway from new Lotame data. Their researchers recently surveyed 200 marketers and publishers, and results show that nearly half say the rapid decline of third party cookies may mean cutbacks for their business. >>