5 Reasons for Having a Mobile App for Your Business

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Owning a business but not having a website or an app means missing many benefits from them. Every company must invest in digital modernization and come up with the best website and app there are. If you still don’t have one, you need to do everything in your power to get one developed.

In this article, we’re focusing on business apps and why it’s crucial to have one for your company. We will talk about why you need one custom-made and how you and your customers can benefit from it. Read on if you want to learn more.

1. Increasing brand awareness
Brand awareness is the number one focus for all marketers. Through brand awareness, consumers will get to know your company and what you’re working on. Better said, by raising brand awareness, you acquire more clients because they will recognize your brand in the ocean of the competitors.

The app can help with this issue. The app will bring your logo, your name, and what you do closer to the clients. Hesitant with choice, they’ll choose you because they feel like knowing your brand, unlike the competitors whose logos they’ve never seen before.

2. Providing digital access to your products
We live in times when everything’s digitalized. Everything we see around us has a digital form – from goods to money, everything is accessible through the internet. Ecommerce is getting traction and is keeping up with traditional shopping by the year. Right now, online retail makes around 20% of the entire global sales portion.

That means a company without an app on which the users can pay for a particular product or service is a must. It also means you need a FinTech app development company to create a personalized solution that will help you and your users get the best service there and help everyone make the most of it.

3. Much better customer service for your clients
Did you know that some people prefer chat communication rather than talking in person or through the phone? It is proven that millennials would spend more time explaining the problem in a chat window than talking to the customer service employee of your company.

That makes them more comfortable, and of course, happier. It also means that you must provide this option if you want to retain customers. Creating an app where clients can reach you at any time is helps you build a better brand and make customers happier.

4. Digital access to your products even if the user is offline
One of the greatest features of all apps is running on the users’ devices even when there’s no internet. That means app users can browse through your offers, catalogs, price lists and think about your products even if they are offline.

This option helps you keep clients on your app, and keeping them there means keeping them inside the store. Creating an app that will work without the internet and allow users to choose and order items offline means processing these orders and payments when the internet is established again. Additionally, this means profits and happy customers.

5. Increasing customer loyalty and retention
Happy clients help us create successful businesses. All research shows that 80% of the profits in a retail company come from the happiest 20% of the customers. Also, researchers found out that retaining or loyal customers are more likely to spend more on your products than anyone else.

It’s much simpler and affordable to retain customers than create ads and get new ones. With a perfect app, you get to make users happier and loyal. They will spend more time on your app, and you’ll get a thriving company that has a great future.

When you’re building a business app, you need to pay attention to so many things, but the main thing you need to mind is how to keep clients happy. If you manage to do this, be sure that the reason for creating a business app is justified. Since every business app adds to clients’ happiness, it’s clear that this is a great choice.



Kristina Knight is a freelance writer based in Ohio, United States. She began her career in radio and television broadcasting, focusing her energies on health and business reporting. After six years in the industry, Kristina branched out on her own. Since 2001, her articles have appeared in Family Delegate, Credit Union Business, FaithandValues.com and with Threshold Media.