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BizReport : September 13, 2021 Archive

September 13, 2021 Archive

Advertising | September 13, 2021

Rollercoaster effect for OOH advertising during pandemic

While global Out-of-Home (OOH) advertising saw a decline of about 13% in 2020, 2021 is poised for a strong increase in OOH spending. That is a key takeaway from new PQ Media data. Their latest report forecasts that global OOH spending will increase by at least 9% this year, and could see a CAGR of 7.3% through 2022. >>