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BizReport : September 10, 2021 Archive

September 10, 2021 Archive

Ecommerce | September 10, 2021

How AI is changing the customer experience

A new platform is changing brands' understanding of the customer journey by using AI-based question and answer formats to pinpoint the moment a purchase decision is made. By better understanding what drives the customer, brands can extend more relevant branded messaging, and as commerce goes more and more digital, this kind of understanding will become more and more profitable. >>