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BizReport : July 23, 2021 Archive

July 23, 2021 Archive

Advertising | July 23, 2021

Forecast: Online ad spend to top TV by '25

Over the next four years look for ad spending in the digital space to outpace television significantly. That is a key takeaway from a new advertising forecast out from PricewaterhouseCoopers. The digital ad spend is expected to increase to at least $153 billion - that is double the expected spend for television. >>