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BizReport : May 31, 2021 Archive

May 31, 2021 Archive

Advertising | May 31, 2021

Study finds many using CTV to bridge TV, digital ad gap

A growing number of marketers are pushing more ad dollars into connected television advertising (CTV), which makes sense because of the huge surge in streaming activity over the past 12 months. But, these marketers aren't just following consumers. Instead, the report finds that many are using CTV as a bridge between traditional television and digital ad buys. >>