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BizReport : April 12, 2021 Archive

April 12, 2021 Archive

Advertising | April 12, 2021

Top 3 tips to create a stronger AI strategy

By mining internal and external data about consumers, merchants can gain insights about the likely preferences of individuals, allowing them to create offers, incentives, and a shopping experience that is more appealing. In the world of retail marketing, AI is helping to build more personalized marketing campaigns, and to improve the product search experience -- among other things -- which can help deliver a better customer experience as well. Here's how to improve your AI strategy to better serve customers. >>