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BizReport : April 6, 2021 Archive

April 6, 2021 Archive

Ecommerce | April 06, 2021

Report finds coupon fraud costing merchants $100 million per year

Consumers love coupons, even if those coupons don't apply to their purchases. That is a key takeaway from new Inmar Intelligence data which finds that about half of consumers have either tried using expired coupons or coupons that don't apply to their purchases. And, further, that about half of cashiers are overriding coupons to give customers potentially irrelevant discounts. >>