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BizReport : Internet Marketing 101 : June 14, 2020

5 Reasons Why PR is an Integral Part of Your Marketing Strategy

In the whir of the digital age, companies across all industries are building intricate marketing strategies to effectively promote their brands, propel sales, and boost social media interactions on their pages. In any well-oiled marketing strategy, public relations plays a pivotal role. When planning company events that are designed to promote your brand, you'll also want a strong public relations team along for the ride to help maximize the value and visibility of the events.

by BizReport

In the marketing world, a thoughtfully-designed marketing strategy and a strategic approach to PR are the key ingredients to the success of any business subjected to our culture of wandering eyes, short attention spans, and scrolling fingers on social media feeds. If you want a loyal database of customers committed to your brand's vision, PR is an integral part of achieving that following.

Without PR your brand may not gain the same traction in the market. Companies that use PR as part of their marketing strategy often garner long-term success.

Here are a few reasons why you need to incorporate PR into your marketing strategy.

Builds credibility and enhances your reputation

Investing in your PR strategy can help reassure potential customers and clients that your company is credible and trustworthy. PR can also help to build brand equity that will be beneficial in the event that a crisis occurs.

Unfortunately, while it takes time to build up brand credibility, it can be damaged or lost in a much shorter period of time. Negative social media buzz, questionable online reviews, or the spread of misinformation can all damage a brand. During these times, maintaining an open and honest dialogue with the media and your online communities is the best course of action.

In instances like these, it is important to collaborate with a PR agency for reputation management. A credible PR agency like Co-Communications employs teams of experts that can help you preserve the reputation of your company.

PR can influence the public's perception of your business

In this era of influencers and social media fiends, brands can benefit significantly from engaging with their online community. Ignoring negative feedback on your social media pages, and even questions from loyal fans and customers, can erode trust in a brand and even lead to lost customers. A nimble PR strategy can help outline how to respond to this online banter and protect your brand's reputation

Increases brand visibility

The core value of a PR agency is to help your brand improve its visibility across a wide range of audiences. Marketing strategies help you build awareness, but public relations boosts and sustains brand visibility. Ultimately, the growth of your company is determined by how visible the brand is in the community.

In terms of your online presence, published articles, trade events, industry publications, and blog posts can all enhance your PR strategy. Sharing positive and timely content on these channels can help increase your following. When you incorporate the right keywords and abide by link-building strategies, you can achieve high rankings on Google and other search engines, thus, extending your brand's reach.

Generates business leads

Effective PR strategies can help you generate leads, spike sales, and increase profits. When public relations is integrated into your marketing strategy, you can convert loyal followers into potential leads that can generate revenue.

In the pursuit of business leads, you can send positive messages, as part of your marketing plan. That way, your potential buyers will associate positivity and uplifting messages with your company's brand. When done correctly, building goodwill with your prospects can also lead to massive growth in your business.

To generate business leads through public relations, you'll need to ensure that your followers trust your brand. In the world of marketing, it's not about overpromising. It's about overdelivering. It only takes one scammy marketing strategy, and your followers will question every giveaway, PR event, and charity drive.

When your clients lose trust in your brand, it may lead to a decrease in sales. Some loyal customers may even sever ties with your business. However, if you devote the time, energy, and resources necessary to enhance your reputation through effective PR, you are likely to experience the boom in business you've been waiting for.

PR includes engaging with influencers

In the world of Instagram influencers, the majority of active social media users report that they are more likely to trust the advice and recommendations of an influencer over the recommendations of a run-of-the-mill TV commercial or print ad. Although, according to Nielsen, routine social media users are most likely to trust the testimonials of real-life clients.

With this in mind, your PR strategy should include a combination of authentic client testimonials and case studies, as well as influencer-generated content. This hybrid approach will allow you to meet the needs of a wide range of audiences, delivering the content they are looking for from the sources they trust most.

Final Thoughts

Whether you're just starting your business or working with a well-established company, it's essential to integrate public relations into your marketing strategy. With an effective public relations strategy, you can manage your brand's reputation during both good and challenging times, ensuring clarity and transparency are always at the forefront of your communications.


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