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BizReport : February 3, 2020 Archive

February 3, 2020 Archive

Ecommerce | February 03, 2020

Study: Relevance key for 'every day' items

For those repetitive purchases - toilet paper, milk, clothing - relevant advertising is key to engagement. That's is a key finding from new data out with Valassis and Kantar. Their researchers surveyed more than 1,000 consumers and found that half want more relevant advertising for these items. >>