3 Content Marketing tips for 2019
Focus on video
“MoreÂ contentÂ marketers will invest heavily inÂ videoÂ in 2019. But the smart marketers won’t do a simple video and call it a day. The only way to stand out in 2019 is with in-depth andÂ original video seriesÂ that resonate with your target audience and make people want to actively subscribe. Marketers in 2019 will have to think less like marketers and more like YouTube stars with videos people truly want to watch,” said Cara Hogan, Content Director, Zaius, a B2C CRM.
“Account-based marketing will move beyond traditional marketing campaigns and fully infiltrate the world ofÂ content. The rest of the marketing team shifted to ABM strategies in 2018 andÂ contentÂ marketers will also start to feature accounts inÂ contentÂ to drive engagement in 2019. This could be anything from blog posts featuring target accounts to podcast interviews with thought leaders at the same company. Content is just another channel that can be used to target the right accounts for your business,” said Hogan.
Newsletters continue to be key
“The email newsletter will become even more important. As the cost of paidÂ contentÂ rises and SEO experts predict search will become even tougher, owned email lists become even more valuable. YourÂ audience is interested in authentic and compelling newsletters where they get everything they need to know about one topic. If you can become a trusted resource for your audience, you’ll succeed in 2019,” said Hogan.