3 Content Marketing tips for 2019

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Focus on video

“More content marketers will invest heavily in video in 2019. But the smart marketers won’t do a simple video and call it a day. The only way to stand out in 2019 is with in-depth and original video series that resonate with your target audience and make people want to actively subscribe. Marketers in 2019 will have to think less like marketers and more like YouTube stars with videos people truly want to watch,” said Cara Hogan, Content Director, Zaius, a B2C CRM.

Account-based Marketing

“Account-based marketing will move beyond traditional marketing campaigns and fully infiltrate the world of content. The rest of the marketing team shifted to ABM strategies in 2018 and content marketers will also start to feature accounts in content to drive engagement in 2019. This could be anything from blog posts featuring target accounts to podcast interviews with thought leaders at the same company. Content is just another channel that can be used to target the right accounts for your business,” said Hogan.

Newsletters continue to be key

“The email newsletter will become even more important. As the cost of paid content rises and SEO experts predict search will become even tougher, owned email lists become even more valuable. Your audience is interested in authentic and compelling newsletters where they get everything they need to know about one topic. If you can become a trusted resource for your audience, you’ll succeed in 2019,” said Hogan.

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ABOUT THE AUTHOR

Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.