Don’t go overboard with holiday themes

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During the holiday season, brands are sending about 14% more emails than usual, and it may be tempting to go all-out with holiday theming in this year’s email campaigns, but resist. Looking at recent holiday data, Yes Lifecycle Marketing found that more than half (55%) of marketers sent holiday themed email campaigns, but the conversion rates on those emails were 43% lower than average.

Not only are holiday themed emails converting lower, they have overall lower open rates (14.6%) than BAU emails. Researchers also found that holiday themed emails without offers in the subject line saw 16% higher open rates than all other holiday campaigns.

So, what’s a marketer to do, knowing that the holiday season is what keeps many merchants and brands in the black?

Make sure email campaigns are relevant and personalized to the user – put all the data you’ve accumulated this year to work, and make ordering simple by offering clickable links, simplified checkouts, and additional payment options.



Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.