Study: Consumers spending more on media content, streaming

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Content truly is king. That’s a key takeaway from the new PQ Media Global Consumer Media Content and Technology Forecast, 2016-2020. Their data shows that while content spending increased globally by 8% (2016). The US consumer spend accounts for more than $417 billion of that, making the US the largest consume of digital media.

Traditional media spending, comparatively, increased less than 2%, to reach just over $593 billion.

“Despite the potential for chilling economic headwinds, PQ Media’s historical data consistently indicates that growth in consumer spending on media content & tech usually doesn’t mirror GDP growth. In addition, media content purchases tend to be hit driven, as evidenced by the annual fluctuations in movie attendance, which is influenced by the quality of a given year’s slate of blockbuster films,” said PQ Media CEO Patrick Quinn. “Furthermore, retailers often deeply discount mobile devices, data plans and other related digital media during economic recessions. As a result, consumer spending has outpaced GDP growth by 10 points during these economic downturns.”

The full report data can be found here.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.