Mailjet: Pinterest, LinkedIn on borrowed time, say consumers

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A new study from Mailjet among their userbase in France and the UK found that 41% believe email will definitely still be in use in ten years’ time, followed by Facebook and private messaging apps such as WhatsApp (26%). Just as many older adults (60+) (26%) believe Facebook, will still be around in ten years as younger users (25%).

However, just 11% believe Pinterest and LinkedIn will still be used and only 14% believe Snapchat will still exist.

“Whilst new platforms like Snapchat are creating buzz among certain demographics at the moment, email endures as a channel that consumers look to,” said Josie Scotchmer, Marketing Manager at Mailjet. “As email evolves to suit the needs of consumers through responsive design and personalization techniques, it is allowing brands to innovate to reach consumer audiences directly and with highly targeted, relevant messages.”

When it comes to brand messaging, consumers cited irrelevant ads as the most annoying (25%). More than a third, (37%) want brands to communicate with them using videos of products, more so among the younger audience (52% of 16-29 year olds).

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ABOUT THE AUTHOR

Kristina Knight is a freelance writer based in Ohio, United States. She began her career in radio and television broadcasting, focusing her energies on health and business reporting. After six years in the industry, Kristina branched out on her own. Since 2001, her articles have appeared in Family Delegate, Credit Union Business, FaithandValues.com and with Threshold Media.