Half of consumers prefer post-purchase comms via mobile

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A new study, commissioned by customer journey specialists, Registria, found that younger, affluent consumers would prefer brands to communicate with them via mobile after purchasing a product. The traditional, and often time-consuming, process of completing post-purchase paperwork could be a barrier to sign-up in a world where shoppers’ value efficiency and speed.

Half (47%) of those aged 18-34, and the same again of those earning $100K+ per annum, said they would prefer to receive information about service and warranty, as well as product setup information and tips, on their smartphone.

Of consumers across all ages and earnings, 35% stated a preference for mobile contact post-purchase.

“Consumers want to connect with the brands they buy. Their reasons for wanting to do so not only provide value to them as customers, but they are also significant revenue-generators for manufacturers,” said Chris McDonald, CEO of Registria. “The process of product registration has evolved over the past 40 years, and mobile technology makes it even easier for brands to use product registration as an engaging way to onboard customers.”

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ABOUT THE AUTHOR

Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.