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BizReport : Social Marketing : December 01, 2016

Just 14% of UK businesses track social media campaign results

New research from web design and marketing agency Digimax reveals that very few businesses in the UK currently track social media campaign performance and results.

by Helen Leggatt

Social media is a platform on which many businesses now rely for brand awareness, consumer engagement and even customer service. More than half (52%) of all businesses use Facebook and 15% have used Instagram during 2016. Nearly all of the businesses surveyed by Digimax had at least once social media account.

However, just 8% of businesses posted updates on their social media accounts on a daily basis which a third did so every other day. Eighteen percent reported updating social media one a weekly basis, 14% fortnightly and 7% on a monthly basis.

Yet, very few - just a paltry 14% - are measuring the results of their social media efforts.

"Using Social media may be a quick way to increase your brand awareness, but learning how to really master social media marketing can be anything but an easy fix," says Shaz Memon, Creative Director at Digimax. "In order for brands to create a strong media presence by interacting with their customers online, they need to be creating regular campaigns, engaging regularly and measuring the results of those campaigns. Learning what resonates with your audience opens up the opportunity to start conversations, grow business partnerships and expand the online community to win new followers and potential customers."

Tags: research, social media, UK

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