BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : Advertising : October 13, 2016


Study: Multiple placements key to ad engagement

Marketers have long held that consumers need more than a single ad to engage with a brand. That theory has been backed up in new data from Bospar, which found that both men and women are more likely to click onto a site after seeing information about the company more than once.

by Kristina Knight

One in four men say they'll click over to a website after seeing something about that company more than five times while 41% of women say they'll click over after seeing multiple mentions. Fewer than 10% of each demographic said they would click after the first mention.

"We commissioned this research to illustrate what tech companies can expect during a typical PR campaign, realizing of course that there's no such thing as anything typical," said Curtis Sparrer, a principal of Bospar. "In this noisy media landscape, we discovered that there were certain early adopter demographics that marketers can expect to visit a company's web or mobile site immediately after seeing the first stories post. Our research shows that for a company to be successful in the media, a strategic, sustained PR program is required over time to win over consumers with multiple placements."

Other interesting findings from the report include:

• 24% of GenX members will visit a site after a single mention,
• 20% of Millennials will click over after 2-5 mentions
• 40% of people making more than $150,000/year and 29% of those making between $100,00 and $150,00/year will click after 2-5 mentions

Tags: advertising, advertising placements, advertising trends, Bospar










Subscribe to BizReport





http://www.bizreport.com/2016/10/study-multiple-placements-key-to-ad-engagement.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.