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BizReport : Ecommerce archives : October 27, 2016

Study: Half of shoppers look for 'https' or other security symbols online

When it comes to protecting information online, most consumers are taking steps to maintain their privacy - like looking for 'https' at the beginning of a web address or looking for padlock symbols. That, according to new MarkMonitor data.

by Kristina Knight

MarkMonitor's new study indicates consumers are taking their security more seriously than ever in the digital space. Their new study found that 45% of consumers studied have now been the victim of some sort of cyber attack, and that most (71%) believe businesses lose reputation points when they are the victim of a cybersecurity issue.

"Cybercrime is affecting both brands and consumers, and is only set to rise as our use of the Internet increases," said Mark Frost, CEO, MarkMonitor. "As a result there needs to be a multi-layered approach to online brand protection, to ensure customer trust, reputation and bottom line are maintained...As the sophistication of cyber attackers rises and criminals make more use of underground sites, such as those found on the Dark Web, it is critical that brands look at every method of protection and consider all threat vectors in order to ensure they can protect every aspect of their business and keep their customers safe."

Other interesting findings from the report include:

• Half of shoppers find their bank or digital shopping channels 'trustworthy'
• 14% believe social network channels keep their data safe
• 87% understand the threat of cybercrime and take precautions to protect their information
• 54% selectively share personal information with digital brands to protect themselves

Tags: cybersecurity, cybersecurity trends, ecommerce, ecommerce security, MarkMonitor

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